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World famous designers to re-imagine Iconic Ruby Slippers

17 Jul '08
4 min read

The Collection will also be showcased at an incredible installation surrounding the famed fountain area at Mercedes-Benz Fashion Week's Bryant Park tents beginning September 5th.

“It's only appropriate to bring such a cultural icon to center stage at this season's Mercedes-Benz Fashion Week,” said IMG Fashion Senior Vice President Fern Mallis. “The Wizard of Oz is a true classic, it will never go out of style and who doesn't want a pair of Ruby Slippers?”

After Mercedes-Benz Fashion Week wraps the Ruby Slipper Collection will make an appearance at Elizabeth Glaser Pediatric AIDS Foundation's Kids for Kids Family Carnival in New York City's Park Avenue Armory Building on September 20.

“We are absolutely delighted to be a part of this re-imagining of the Ruby Slippers—these iconic fashion images that also represent the power of positive thinking,” says Pamela W. Barnes, CEO and President of the Elizabeth Glaser Pediatric AIDS Foundation. “We are certain that the Ruby Slipper Collection will inspire the hearts and imaginations of the next generation as we work together to combat HIV/AIDS around the world.”

Additional stops for the Collection include Miami Art Week to coincide with Art Basel Miami Beach December 4-8th. Multiple public viewings are planned throughout 2009.

Following a year of being highlighted at special events around the country, the complete and original The Wizard of Oz Ruby Slipper Collection will be auctioned at a gala event in fall 2009 with the proceeds benefiting the Elizabeth Glaser Pediatric AIDS Foundation.

Warner Bros. Consumer Products

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