Home / Knowledge / News / Fashion / Estée buys minority stake in Forest Essentials brand
Estée buys minority stake in Forest Essentials brand
19
Jul '08
The Estée Lauder Companies Inc announced that it has purchased a minority stake in a privately held Indian company that manufactures, markets and sells beauty products, under the Forest Essentials brand, which are based on Ayurvedic formulations. Terms of the agreement were not disclosed.

Forest Essentials, which was founded in 2000 by Mira Kulkarni, uses pure essential oils and natural plant extracts in its range of skin, body and hair care products.

Its portfolio of more than 100 SKUs is sold in the Company's seven freestanding stores and in high-end hotels and spas across India.

"Forest Essentials gives us a stronger presence in the rapidly expanding prestige beauty business in India," said William P. Lauder, Chief Executive Officer of The Estée Lauder Companies.

"We have seen how more and more consumers around the world are interested in beauty products with a natural heritage.

This agreement will help us expand our growing expertise and competitiveness in the natural products arena while Forest Essentials will benefit from our long history of successful brand management and global expansion."

The Company's products are rooted in age-old treatments from ancient Ayurvedic scriptures, updated with innovative textures and scents.

Forest Essential's best-selling products include the Rose Crystal Salt Body Polisher, the Hand Pounded Organic Fruit Scrub and the Soundarya Facial Age Defying Serum.

"We are delighted to gain The Estée Lauder Companies' brand-building and marketing expertise, which will help take Forest Essentials to the next level," said Mira Kulkarni, Chief Executive Officer of Forest Essentials.

"We look forward to expanding our unique brand, which harnesses an age-old holistic philosophy to create a new beauty ideal."

The Estée Lauder Companies began selling its products in India in July 2005 with the opening of a freestanding M A C store in Mumbai, in the heart of Bollywood.

Currently it sells six brands in India, including M A C, Tommy Hilfiger, Donna Karan, Aramis, Clinique and most recently Estée Lauder.

The Estée Lauder Companies Inc


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search