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Reebok & Basketball icon to unveil new Answer IX Shoe

Oct '05
Footwear maker Reebok International Ltd announces that Reebok and Basketball icon to reveal New Answer IX Shoe that will be tribute to Allen Iverson, Reebok has created the "Allen Iverson/Rbk Scholarship Fund." During each of the next five years, one $10,000 scholarship will be given to a local Philadelphia high school student who embodies authenticity and individuality -- the core values of Iverson and the Rbk brand.

The "Allen Iverson/Rbk Scholarship" will be awarded to a student who, like Iverson, is not afraid to be true to themselves and follows their own unique path to greatness. Allen Iverson, Reebok, Crossover Promotions Inc and BELL (Building Educated Leaders for Life) will work together to select the recipient each year. BELL's mission is to increase the academic achievements, self-esteem and life opportunities of children living in urban communities. Crossover Promotions Inc. will also assist in providing financial assistance to a select student looking to attend a HBCU (Historically Black College and University).

On October 17th, celebrities and VIPs will be in attendance at the official Answer IX launch event at New York City hot spot -- The Canal Room. As the start of the 2005-06 NBA season nears, Iverson looks to continue to add to a legacy that has seen him be named NBA Rookie of the Year, NBA Most Valuable Player, NBA scoring champion, USA Basketball Olympian, and two-time NBA All-Star Most Valuable Player.

The Answer IX is the tenth shoe in the Iverson collection and the first to feature Reebok's innovative "The PUMP" customization technology. Available on November 4th, for a suggested retail price of $125, the Answer IX will have an adjustable switch that allows "The PUMP" technology to be turned on or off.

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