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LaCrosse Footwear opens subsidiary company in Denmark
22
Jul '08
LaCrosse Footwear Inc, a leading provider of branded work and outdoor footwear for expert users, announced it has established a subsidiary in Copenhagen, Denmark named LaCrosse Europe, ApS.

The Company purchased the assets for $3.2 million in cash from its established distributor partner, Gateway Footgear, in order to strengthen LaCrosse's direct sales and marketing support to customers in Europe. The LaCrosse brand presence has grown for more than 10 years in the Scandinavian countries.

“Our long-term strategic growth plan is to improve our channels of distribution and get closer to our customers,” said Joseph P. Schneider, president and CEO of LaCrosse Footwear Inc.

“Our new subsidiary in Copenhagen will allow us to further penetrate the Scandinavian countries and allow for additional expansion into other European markets. Gateway did a great job in aligning our brand and we look forward to taking our international sales and marketing efforts to the next level.”

LaCrosse Europe, ApS acquired certain assets from Gateway, including inventory and sales order backlog. Customer service and sales representation from Gateway have joined the new LaCrosse Europe team to provide seamless transition for its customers.

In addition, LaCrosse intends to expand its international sales and marketing team to better target its customers and extend its presence in Europe.

LaCrosse Footwear Inc


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