Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / totes Umbrella bags International Design Excellence Award
totes Umbrella bags International Design Excellence Award
Jul '08
totes-ISOTONER, the world's largest marketer of umbrellas, gloves, slippers and other weather-related accessories, announced its Senz by totes XL storm umbrella is the recipient of the coveted Gold International Design Excellence Award (IDEA).

The IDEA award program is the premier international competition honoring design excellence in products, eco-design, interaction design, packaging, strategy, research and concepts. Entries are invited from designers, students and companies worldwide. The prestigious award is co-sponsored by BusinessWeek magazine and The Industrial Design Society of America.

This prestigious seal for exceptional design is awarded annually to products with sophisticated and innovative design. The Senz XL Storm Umbrella won the Gold IDEA Award in the “Personal Accessories” category and was among more than 1,500 product entries overall.

“We try to achieve two things with our umbrella designs – great fashion design coupled with high quality functionality,” said Michael Katz, Senior Vice President, U.S. Wholesale Division. “This recognition proves that we have been successful.” Katz said the company is honored to receive the award and share it with the designers of Senz, a group of young entrepreneurs from The Netherlands.

The 2008 IDEA jury comprised of 20 world-renowned designers and design thinkers, spent weeks previewing entries online and two-and-a-half days of intense, face-to-face evaluation and debate on IDEA.

Judging criteria for each entry focused on eight areas of industrial design excellence: design innovation; benefit to the user; benefit to the client/business; benefit to society; ecological responsibility; appropriate aesthetics and appeal; usability testing; rigor and reliability and other qualities.

Senz by totes - The solution for all umbrella struggles
The unique design of the Senz XL Storm Umbrella eliminates all of the well-known umbrella frustrations, such as inversion, breaking, dangerous tips, bad sights and uncomfortable use. The Senz umbrella is aerodynamically designed to cut through and deflect the wind, withstanding a wind speed of up to 70 MPH.

The umbrella has an asymmetrical canopy shape that resembles an airplane wing, unique reinforcing rib configuration, and special foam grip handle. It also has a special opening and closing mechanism and unique “Eyesaver” tips that connect the canopy to the frame without protruding points.

totes-ISOTONER Corporation

Must ReadView All

Sri Lanka reduces VAT on imported fabric to 5%

Textiles | On 24th Sep 2018

Sri Lanka reduces VAT on imported fabric to 5%

Considering the requests made by the stakeholders in the fabric...

E-com firms in India to deduct 1% TCS under GST from Oct 1

Apparel/Garments | On 24th Sep 2018

E-com firms in India to deduct 1% TCS under GST from Oct 1

E-commerce companies in India will have to deduct 1 per cent tax...

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

Interviews View All

Priyanka, Studio Priyanka Rajiv

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Dave Rousse, INDA

Dave Rousse

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search