Home / Knowledge / News / Fashion / totes Umbrella bags International Design Excellence Award

totes Umbrella bags International Design Excellence Award

23
Jul '08
totes-ISOTONER, the world's largest marketer of umbrellas, gloves, slippers and other weather-related accessories, announced its Senz by totes XL storm umbrella is the recipient of the coveted Gold International Design Excellence Award (IDEA).

The IDEA award program is the premier international competition honoring design excellence in products, eco-design, interaction design, packaging, strategy, research and concepts. Entries are invited from designers, students and companies worldwide. The prestigious award is co-sponsored by BusinessWeek magazine and The Industrial Design Society of America.

This prestigious seal for exceptional design is awarded annually to products with sophisticated and innovative design. The Senz XL Storm Umbrella won the Gold IDEA Award in the “Personal Accessories” category and was among more than 1,500 product entries overall.

“We try to achieve two things with our umbrella designs – great fashion design coupled with high quality functionality,” said Michael Katz, Senior Vice President, U.S. Wholesale Division. “This recognition proves that we have been successful.” Katz said the company is honored to receive the award and share it with the designers of Senz, a group of young entrepreneurs from The Netherlands.

The 2008 IDEA jury comprised of 20 world-renowned designers and design thinkers, spent weeks previewing entries online and two-and-a-half days of intense, face-to-face evaluation and debate on IDEA.

Judging criteria for each entry focused on eight areas of industrial design excellence: design innovation; benefit to the user; benefit to the client/business; benefit to society; ecological responsibility; appropriate aesthetics and appeal; usability testing; rigor and reliability and other qualities.

Senz by totes - The solution for all umbrella struggles
The unique design of the Senz XL Storm Umbrella eliminates all of the well-known umbrella frustrations, such as inversion, breaking, dangerous tips, bad sights and uncomfortable use. The Senz umbrella is aerodynamically designed to cut through and deflect the wind, withstanding a wind speed of up to 70 MPH.

The umbrella has an asymmetrical canopy shape that resembles an airplane wing, unique reinforcing rib configuration, and special foam grip handle. It also has a special opening and closing mechanism and unique “Eyesaver” tips that connect the canopy to the frame without protruding points.

totes-ISOTONER Corporation


Must ReadView All

Pic: Hai Huy Ton That | Dreamstime.com

Textiles | On 29th Nov 2021

Vietnam’s textile-garment industry may flourish in 2022: Industry body

Vietnam’s textile-garment sector is expected to earn $40 billion in...

Pic: Andy Nowack | Dreamstime.com

Textiles | On 29th Nov 2021

US textile & apparel exports up 20.15% in Jan-Sept 2021

The exports of textile and apparel from United States increased by...

Pic: craig hastings | Dreamstime.com

Textiles | On 29th Nov 2021

Germany’s GDP rises by 1.7% in Q3 2021 over Q2: Destatis

Germany’s gross domestic product (GDP) rose by 1.7 per cent in the...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Serkan Gogus, Mogul Nonwovens

Serkan Gogus
Mogul Nonwovens

Mogul is a global player ranked among the top 40 nonwoven producers in the ...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search