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G-Line apparel launches protective motorcycle apparel for women riders
18 Oct '05
4 min read
The new line features designs for 'hard women,' 'soft women,' and every woman in between, made of various materials including oiled goatskin, perforated leather, waterproof nylon and stretchy, abrasion-resistant cordura. The line is made to fit women's bodies, "taking the curves into account." It is not just men's gear in pretty colors.
'It is rare to see a product that women riders love but could also be worn when you want to dress up and go out,' said Bonnie Strawser, founder of Femmoto, a leading 'Women's Only' track day organization. 'Femmoto is a platform for getting the special wants and needs to the ears of the manufacturers so their products can be more effective, appealing, and useful to us, the women riders. The G-Line shows that Fairchild Sports listened,' said Strawser.
This month, hundreds of women riders experienced the G-Line firsthand after a Femmoto track day, with a fashion show featuring world-class riders, media, and Fox 11 News Anchor Christine Devine.
The G-Line's genesis comes from Hein Gericke, a world leader in motorcycle apparel founded nearly 40 years ago in Germany, with more than 150 branded stores throughout Europe. Owner Fairchild Sports is contemplating a retail store launch in the United States next year. The G-Line was designed by women for women leveraging off Hein Gericke's three decades of success in motorcycle apparel.
Along with Fairchild Sports, The Fairchild Corp also owns Hein Gericke and PoloExpress. These businesses design, manufacture and sell protective clothing, helmets and technical accessories for motorcyclists. Hein Gericke operates retail shops in Belgium, England, France, Germany, Italy, Luxembourg and the Netherlands. PoloExpress operates retail shops in Germany and Switzerland.
Fairchild Sports, located in Tustin, California, is a designer and distributor of motorcycle apparel, boots and helmets under several labels, including Hein Gericke. In addition, Fairchild Sports designs and produces apparel under private labels for third parties, including Honda and Yamaha. The company is owned by The Fairchild Corp.
'It is rare to see a product that women riders love but could also be worn when you want to dress up and go out,' said Bonnie Strawser, founder of Femmoto, a leading 'Women's Only' track day organization. 'Femmoto is a platform for getting the special wants and needs to the ears of the manufacturers so their products can be more effective, appealing, and useful to us, the women riders. The G-Line shows that Fairchild Sports listened,' said Strawser.
This month, hundreds of women riders experienced the G-Line firsthand after a Femmoto track day, with a fashion show featuring world-class riders, media, and Fox 11 News Anchor Christine Devine.
The G-Line's genesis comes from Hein Gericke, a world leader in motorcycle apparel founded nearly 40 years ago in Germany, with more than 150 branded stores throughout Europe. Owner Fairchild Sports is contemplating a retail store launch in the United States next year. The G-Line was designed by women for women leveraging off Hein Gericke's three decades of success in motorcycle apparel.
Along with Fairchild Sports, The Fairchild Corp also owns Hein Gericke and PoloExpress. These businesses design, manufacture and sell protective clothing, helmets and technical accessories for motorcyclists. Hein Gericke operates retail shops in Belgium, England, France, Germany, Italy, Luxembourg and the Netherlands. PoloExpress operates retail shops in Germany and Switzerland.
Fairchild Sports, located in Tustin, California, is a designer and distributor of motorcycle apparel, boots and helmets under several labels, including Hein Gericke. In addition, Fairchild Sports designs and produces apparel under private labels for third parties, including Honda and Yamaha. The company is owned by The Fairchild Corp.
Fairchild Sports
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