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PBA educates & connects Beauty Industry Professionals in LV

Jul '08
The Professional Beauty Association (PBA) presented an array of educational opportunities, association updates, informative keynote speakers and industry recognition at Cosmoprof North America 2008, the premiere business-to-business beauty trade show.

Held from July 13-15, Cosmoprof North America brought 740 exhibiting companies (up from 700 in 2007) to an expanded show floor, along with more than 25,000 international attendees all under one roof at the Mandalay Bay Convention Center. In addition to the large amount of business conducted, PBA offered members and non-members classes, seminars, round-table discussions and networking opportunities in order to maximize their experience.

Kicking off an explosion of educational seminars, PBA's Annual Business Forum & Breakfast provided attendees with an overview on how PBA is shaping the beauty industry and fulfilling member needs through the launch of a landmark consumer and retail study in 2009 and an online learning center, Beauty University, in the last quarter of 2008.

PBA was also proud to recognize members serving on a growing number of committees and outgoing Leadership Council members: Bob Peel, Jr., Gary Udell, Jack Storey and Eveline Charles, as well as incoming members: FJ Liguori, Gary Call, Renee Shakour and Scott Buchanan. Keynote speakers, Mary Matalin and James Carville, explored the intricacies of the race to the White House, provided insight into the current election year's effects on the beauty industry and discussed how professional associations such as PBA can best represent their members.

Newly introduced to the Cosmoprof agenda was the return of PBA Learning Lounge, which delivered strategies to Combat Compensation for salon/spa owners, managers and key staff. Attendees had an opportunity to learn from the industry's leading experts on compensation options for their salons. The educational company panel: Neil Ducoff (Strategies), Peter Mahoney (Salon Resource Group) and Bert Carder (YBN), provided insight into the compensation plans available and what they mean for salon owners.

In the afternoon, the salon owner panel: Orlando Cumberlander (Noir et Blanc), Marilyn Ihloff (Ihloff Salon and Day Spa), John Galietti (Xena's Beauty Company) and Patricia Helmandollar (Savvy Salon and Day Spa), offered first-hand knowledge and experience on how to retain staff, compensate managers, change compensation plans, as well as other topics important to new and veteran salon owners.

The PBA Distributor Forum on Best Practices provided networking opportunities for distributors and beauty store operators of all sizes to interact with other distributors and to receive insight on how other distributors run their businesses.

During this two-hour meeting of the minds facilitated by Peter Garzone, PBA Distributor Leadership Council Member, attendees heard from a panel of PBA Distributor Members as they shared their own best practices, ideas and solutions with each other. Some of the topics discussed included how to educate salon owners about retail, how to attract the right staff members, how to maintain current staff and more.

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