Interviews
PBA educates & connects Beauty Industry Professionals in LV
25 Jul '08
5 min read
The North American Hairstyling Awards (NAHA), the most prestigious hairstyling competition in North America, showcased the talent and creativity of the professional beauty industry during a star-studded Awards Ceremony. Recognizing winners in 12 categories, Hall of Leaders honoree Jack Storey and Lifetime Achievement Award winner Martin Parsons, NAHA 19 was hosted by former Saturday Night Live cast member Victoria Jackson.
Rounding out the night were special artistic presentations by Veronica Bessey, NAHA 2007 Fashion Forward Winner (sponsored in part by TIGI) and Heather Wenman, NAHA 2006 Master Stylist of the Year (sponsored in part by L'Oreal). To view all finalists and winners, visit probeauty.org/naha.
Alisa Beyer of The Benchmarking Company provided "hot" consumer insight and company knowledge at The Age of Naturals seminar, presented by PBA. During this all day workshop, attendees were able to identify the growing demand for organic and natural beauty products along with the best way to position their company to meet this growing demand.
Beyer covered topics from the power of marketing and the problem with diversion to beauty product labeling and what consumers look for. The afternoon panel which included panelists from Yes to Carrots, Neste, Solazyme and DRTV, gave advice on how to successfully introduce a beauty brand to the natural and organic market place.
Creating a forum for beauty industry professionals to interact with the "who's who" of the beauty industry, engage in provocative discussions and providing quality education, networking and business opportunities, were the hallmarks of this year's Cosmoprof North America.
"This year's event was a huge success for PBA and our members," says Steve Sleeper, Executive Director, PBA. "As we continue to create new tools and forums to bring the industry together, Cosmoprof North America builds a sense of community within the industry while offering a relaxed way to connect, learn from others and ultimately help our members grow their businesses."
Cosmoprof North America 2009 is planned for July 19-21, 2009, at Mandalay Bay Event Center located in Las Vegas. PBA Symposium also moves to a new home in conjunction with Cosmoprof North America in 2009!
Rounding out the night were special artistic presentations by Veronica Bessey, NAHA 2007 Fashion Forward Winner (sponsored in part by TIGI) and Heather Wenman, NAHA 2006 Master Stylist of the Year (sponsored in part by L'Oreal). To view all finalists and winners, visit probeauty.org/naha.
Alisa Beyer of The Benchmarking Company provided "hot" consumer insight and company knowledge at The Age of Naturals seminar, presented by PBA. During this all day workshop, attendees were able to identify the growing demand for organic and natural beauty products along with the best way to position their company to meet this growing demand.
Beyer covered topics from the power of marketing and the problem with diversion to beauty product labeling and what consumers look for. The afternoon panel which included panelists from Yes to Carrots, Neste, Solazyme and DRTV, gave advice on how to successfully introduce a beauty brand to the natural and organic market place.
Creating a forum for beauty industry professionals to interact with the "who's who" of the beauty industry, engage in provocative discussions and providing quality education, networking and business opportunities, were the hallmarks of this year's Cosmoprof North America.
"This year's event was a huge success for PBA and our members," says Steve Sleeper, Executive Director, PBA. "As we continue to create new tools and forums to bring the industry together, Cosmoprof North America builds a sense of community within the industry while offering a relaxed way to connect, learn from others and ultimately help our members grow their businesses."
Cosmoprof North America 2009 is planned for July 19-21, 2009, at Mandalay Bay Event Center located in Las Vegas. PBA Symposium also moves to a new home in conjunction with Cosmoprof North America in 2009!
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