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Project Runway IV winner launches ferosh collection at Bluefly

25
Jul '08
Bluefly will be the first to offer Christian Siriano's women's collection on its site beginning today. The 22-year-old designer who skyrocketed to fame by winning season IV of the highly rated reality show, Project Runway, will debut his first collection of eight silhouettes in a range of colors exclusively through Bluefly.

Each piece is signature Siriano: fierce and fashion forward. While clearly directional and undeniably edgy, the collection will offer customers a range from jackets to t-shirts and skinny pants to a red carpet worthy dress.

Since taking the top honor on the show, Siriano has caught the eye of several celebrities including fashion icons Victoria Beckham, Heidi Klum, Vanessa Williams, Kimberly Locke, Whoopi Goldberg and others. With his first collection, he stayed true to his avant-garde vision, creating pieces that his doting fans are sure to adore. The garments boast such details as puffed shoulders, exposed zippers, ruffles and incredible ruching.

Christian Siriano said, “Working with Bluefly has been completely amazing. They have the fiercest customers and I am so excited to have the opportunity to sell my very first collection with them.”

This collaboration is part of an ongoing partnership between Bluefly and Project Runway, which began with the first episode of Season IV and earned Bluefly the number-one rated television show brand integration of 2007, according to the IAG Research annual integration rankings. The relationship continues with Season V.

Bluefly CEO, Melissa Payner said, “Christian Siriano is an extremely gifted young designer and we are thrilled to be the first retailer to offer his line to consumers. We worked closely with him to create this exclusive collection, maintaining all of the unique essence that people have come to expect from him while focusing on what we know will excite our customers to click and buy.

“And we are also excited to announce that we have created a series of behind-the-scenes videos that document the making of this collection with Christian. His endearing antics are what made him so loved by fans of Project Runway and we know Bluefly customers are anxiously waiting for more. The first video will debut simultaneously as we launch the collection on our site,” she added.

Bluefly Inc


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