Home / Knowledge / News / Fashion / Project Runway IV winner launches ferosh collection at Bluefly

Project Runway IV winner launches ferosh collection at Bluefly

Jul '08
Bluefly will be the first to offer Christian Siriano's women's collection on its site beginning today. The 22-year-old designer who skyrocketed to fame by winning season IV of the highly rated reality show, Project Runway, will debut his first collection of eight silhouettes in a range of colors exclusively through Bluefly.

Each piece is signature Siriano: fierce and fashion forward. While clearly directional and undeniably edgy, the collection will offer customers a range from jackets to t-shirts and skinny pants to a red carpet worthy dress.

Since taking the top honor on the show, Siriano has caught the eye of several celebrities including fashion icons Victoria Beckham, Heidi Klum, Vanessa Williams, Kimberly Locke, Whoopi Goldberg and others. With his first collection, he stayed true to his avant-garde vision, creating pieces that his doting fans are sure to adore. The garments boast such details as puffed shoulders, exposed zippers, ruffles and incredible ruching.

Christian Siriano said, “Working with Bluefly has been completely amazing. They have the fiercest customers and I am so excited to have the opportunity to sell my very first collection with them.”

This collaboration is part of an ongoing partnership between Bluefly and Project Runway, which began with the first episode of Season IV and earned Bluefly the number-one rated television show brand integration of 2007, according to the IAG Research annual integration rankings. The relationship continues with Season V.

Bluefly CEO, Melissa Payner said, “Christian Siriano is an extremely gifted young designer and we are thrilled to be the first retailer to offer his line to consumers. We worked closely with him to create this exclusive collection, maintaining all of the unique essence that people have come to expect from him while focusing on what we know will excite our customers to click and buy.

“And we are also excited to announce that we have created a series of behind-the-scenes videos that document the making of this collection with Christian. His endearing antics are what made him so loved by fans of Project Runway and we know Bluefly customers are anxiously waiting for more. The first video will debut simultaneously as we launch the collection on our site,” she added.

Bluefly Inc

Must ReadView All

Pic: Andreysha | Dreamstime.com

Textiles | On 1st Dec 2021

Factory activity in China rebounds following energy crunch ease

China's factory activity picked up in November following the easing...

Pic: Hikrcn | Dreamstime.com

Textiles | On 1st Dec 2021

Turkey second-fastest growing OECD economy in Q3 2021

Turkey has become the second-fastest growing economy in the third...

Prime Minister Sheikh Hasina. Bayazid Akter | Dreamstime.com

Textiles | On 1st Dec 2021

PM Hasina urges global investors to invest in Bangladesh

Prime Minister Sheikh Hasina recently urged investors from across the ...

Interviews View All

India-EU Summit, Representatives

India-EU Summit

India-EU FTA will provide EU with better access to a huge & rapidly...

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor customises her own pair of...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Asif Rahman, MIP

Asif Rahman

MIP is a manufacturer and distributor of high-performance textiles and...

Dave Rousse, INDA

Dave Rousse

INDA, a global association of the nonwoven fabrics industry, has been...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search