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Rapala VMC to distribute Rocky Hunting Boots in Eastern Europe

25
Jul '08
Rocky Brands Inc announced that it has entered into a multi-year agreement with Rapala VMC Oyi for distribution of Rocky Outdoor branded hunting boots in Eastern Europe.

Headquartered in Helinski, Finland, Rapala is a global leader in the recreational fishing market. The company manufactures fishing lures, hooks, rods, fishing line, and other accessories and sells its products in more than 120 countries worldwide.

In addition to its principal business, Rapala distributes hunting products such as guns and optics including brands like Remington, Bushnell, and Plano. The initial terms of the agreement include distribution in Finland, Russia, Estonia, Lithuania, Slovakia, Czech Republic, Latvia, Poland, Belarus, Kazakhstan, and Moldova.

Jorma Kasslin, CEO of Rapala, made the following comment regarding the new arrangement: “Rapala has been expanding and building a strong worldwide distribution network and we are currently distributing a great number of first class fishing tackle and outdoor brands through this network.

We are very pleased to add the well known Rocky brand to our distribution portfolio in Finland and East Europe. We are sure that this union will be successful and will create a win-win situation for both parties”.

Mike Brooks, Chairman and Chief Executive Officer, commented, “We are very excited to announce this distribution agreement for Eastern Europe. The Rocky brand was introduced into the European market more than 15 years ago and has enjoyed success selling through a limited number of accounts across the continent.

Importantly, Rapala has established a broad network of retail relationships around the globe that will allow us to expand our brand recognition, reach new consumers and further capitalize on the many international opportunities we believe exist for our Company.”

Rocky Brands Inc


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