Home / Knowledge / News / Fashion / Levi's collaborates with three artists for Red Tab Tees

Levi's collaborates with three artists for Red Tab Tees

Jul '08
Let the prints on your tees play up your personality! This fall/holiday, the Levi's brand collaborates with three edgy artists to bring exclusively-designed tees for the Levi's Red Tab collection. Irreverent, original and cool, these collaborations are a 'fit to the tee', embodying the essence of the Levi's brand and echoing the spirit of the Levi's wearer.

The three artists who have unleashed their creativity into prints are Skwak, Morning Heidi and Filip Pagowski from France, Hong Kong and US respectively.

“These outstanding artists come from different parts of the world and have their own unique inspirations, yet it is exactly their individualism that resonates perfectly with the brand. These artistic illustrations are a refreshing novel injection into our Levi's Red Tab collection and we're confident will be the rage among our youthful Levi's fans this season,” said Agnes Tann, strategic brand planning director for the Levi's brand, Asia Pacific Division based in Singapore.

Levi's Brand X Skwak:
Skwak is an illustrator from Lille, north of France, who is well-known for 'Maniac World', his graphic creation of loony characters living daily routines with absurd exaggeration. The illustrations for this collaboration portray the eccentricity of this universe marrying the 80s New Wave theme. The result is a first tee collaboration of the season from the Levi's brand that is a vibrant burst quirky exuberance reflecting the idealism and optimism of the Levi's personality.

Levi's Brand X Morning Heidi:
This collaboration with freelance designer Morning Heidi is specially for the ladies. Described as “half cat, half woman; but she's not Catwoman”, Morning Heidi is recognized for the whimsical style manifested in her pencil drawings, the medium that she loves most.

In this collaboration, she has drawn inspiration from songs and artistes from the punk era, producing art that is punkish loud but with a touch of sweet femininity. Expect an explosive combination of bright candy-pop colors, swirls, waves, dots, hearts and flash bolts to make a screaming statement with this line.

Levi's Brand X Filip Pagowski:
The last collaboration of the season is an effort between New York based Filip Pagowski and the Levi's brand. Pagowski's works -- childlike doodles painted with a touch of maturity -- are often viewed as a charming delivery of Mod.

For the Levi's brand, Pagowski infuses this distinctive Mod style with Levi's iconic red and blue applying his trademark poster strokes. Consisting of graphic symbols made of circles and spades and leggy characters in jeans and scooters, these modern and unconventional designs speak of stylish minimalism for the Levi's fan.

All tops are made of 50% organic cotton and are available in short- and long-sleeved tees and as hoodies. The tops will also carry hangtags introducing each collaboration.

The Levi's Red Tab collection featuring Skwak, Morning Heidi and Filip Pagowski is available in July, August/September and November respectively.

Levi Strauss & Co

Must ReadView All

Pic: Marek Uliasz | Dreamstime.com

Textiles | On 29th Nov 2021

New variant heightens global economic uncertainty

Just as everyone thought that things are slowly moving back to...

Pic: Pawel Pszczola | Dreamstime.com

Textiles | On 29th Nov 2021

Chinese factories to get uninterrupted power supply in winter: NDRC

Factories in China are likely to get an uninterrupted power supply...

Pic: Andy Nowack | Dreamstime.com

Textiles | On 29th Nov 2021

US textile & apparel exports up 20.15% in Jan-Sept 2021

The exports of textile and apparel from United States increased by...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Instagram & fashion will go a long way together

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

Akram Tariq Khan,

Akram Tariq Khan

E-commerce brand YourLibaas meaning "garment or attire" in Udru, was...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Asif Rahman, MIP

Asif Rahman

MIP is a manufacturer and distributor of high-performance textiles and...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Carmen Emanuela Popa, Label - Carmen Emanuela Popa

Carmen Emanuela Popa
Label - Carmen Emanuela Popa

<b>Carmen Emanuela Popa,</b> a Romanian fashion designer, is known for her ...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Ramya Rao & Kavea R Chavali, Kalaneca

Ramya Rao & Kavea R Chavali

<div>The journey of Kalaneca (kala-Art, Neca- Nikaah) formally began in...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search