Home / Knowledge / News / Fashion / Le Bon Marché Rive Gauche unveils new website
Le Bon Marché Rive Gauche unveils new website
Jul '08
Le Bon Marché Rive Gauche—the first Paris department store, founded in 1838—continues to innovate with a new website that creates a new experience in online shopping for loyal customers, Treeslbm.com.

The singular name is inspired by the site design, which evokes a palaver tree where people come together to share culture and knowledge. The renowned graphic design team of Olivier Kuntzel and Florence Deyas –who signed the credits sequence of Steven Spielberg's move "Catch Me If You Can"—conceived this mobile, aerial tree structure as an animated sculpture to magnify the rich content offered by the site.

The e-shopping section is available only to select "insiders" with the access code, proposing products from a hundred of fashion and home goods brands. This precious open sesame is given to Le Bon Marché cardholders when they visit the store, after being sponsored, and can also be obtained on ultra-trendy blogs.

An exclusive video magazine celebrates art and creativity. The six sections feature imaginative content marked by an offbeat and curious approach. "Vivre Avec Art" details the art of enjoying culture while having fun. "Travelling" proposes insights into artists, their work and their influences. "Dans tous les sens" takes visitors on a sensory tour of food, culture, travel and more.

"Carnet d'adresses" is a fresh take on the address book, proposing discoveries around five emblematic themes: Art Galleries, Culture, Home & Design, Medias and Travel.

With just a click, visitors can access a host of personalized services at "La Conciergerie", "Styliste Privé" and "Shopping Service".

The groundbreaking treeslbm.com site from Le Bon Marché blazes a whole new path to cultivating refined taste and experiencing the pleasures or rare quality.


Must ReadView All

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

USFIA joins national campaign to fight consumer tariffs

Textiles | On 19th Sep 2018

USFIA joins national campaign to fight consumer tariffs

The United States Fashion Industry Association has joined Americans...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Rashi Menda, Zapyle

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search