Reebok-CCM hires Mr Glen Thornborough, VP Sports Marketing

29 Jul '08

2 min read

Reebok-CCM Hockey is pleased to announce the appointment of Glen Thornborough as Vice President, Sports Marketing. Effective September 2, 2008, Glen will be joining Reebok-CCM Hockey in this newly created senior role and he will be based in the Company's Montreal Global Headquarters.

Reporting directly to the General Manager, Len Rhodes, Glen will be responsible for leading all activities related to league partnerships and player endorsements.

Glen will also gather key product input from the world's best pro players. These pro insights become the basis in setting the highest standards in product development.

Glen Thornborough draws on several years of experience within the hockey industry. He joins Reebok-CCM Hockey from the ECHL, where he was most recently the Senior Vice President of Marketing & Business Development.

Glen has a strong track record that includes major accomplishments in areas of brand development, market expansion, and relationship management with all major partners.

"Glen Thornborough possesses all of the attributes that this highly visible and strategic role requires", said Len Rhodes, General Manager of Reebok-CCM Hockey.

"Reebok-CCM Hockey has the world's leading portfolio of Sports Properties and we are confident that Glen has all of the personal and professional qualifications that will allow us to widen the competitive advantage that we already enjoy versus our key competitors."

Reebok-CCM Hockey

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