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Crocs to announce new product segmentation strategy at WSA

Jul '08
Crocs Inc announced a new retail channel strategy at the World Shoe Association (WSA) trade show in Las Vegas designed to elevate the Crocs brand, create more cohesive product alignment for its retail partners and pave the way for its popular, comfortable shoes to be easily available in the wide variety of retail environments where its core customers shop.

As part of this evolution, Crocs will offer Everyday, Sport and Style shoe collections featuring its technologically-advanced, proprietary Croslite material that enhance the performance of Crocs footwear styles for a range of activities from everyday leisure to active sports.

“We believe our new product segmentation strategy provides a competitive edge as Crocs builds for the future,” said Adam Baker, Vice President of Merchandising at Crocs Inc. “This strategy allows us to tailor our product lines to better meet the needs of our retail partners as we continue to take the lead in the molded footwear category.

Additionally, our technical design advantage allows us to outfit Crocs footwear enthusiasts with products geared directly to their interests, be it fishing pros, fashionistas or soccer moms.”

The 2009 Spring/Summer line is the first that will be available to retailers as part of the new Everyday, Sport and Style collections. The three distinct collections feature Crocs' signature comfort combined with innovative design. Retailers can view the Spring/Summer 2009 models, as well as the full Crocs footwear line, by visiting the Crocs booth no. 13113 in the South Hall of the Las Vegas Convention Center on July 28-30.

Some of the new shoe models from the Spring/Summer 2009 line include:
• Hanalei, a lightweight wedge with a slim ergonomic design and stylish buckle offers a classic look available in four canvas colors including black, jade, stone and navy

• Tideline Leather, a modern twist to the classic slip-on, the rich leather upper provides rugged durability with a unique vented midsole in four color waves including chocolate/khaki, khaki, pearl white and black

• Dead Ahead, a high performance boating shoe that combines Crocs lock H2O pods for advanced wet traction and the Crocs Exo-Frame that wraps the foot with a protective Croslite material shell for a supportive fit

The Crocs Spring/Summer 2009 collections will be available at retail and online at Crocs website beginning in January 2009.

Crocs Inc

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