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Diamond seller Abazias launches new line of jewelry for holidays

Oct '05
Leading international diamond seller Abazias has launched a new line of affordable, non-engagement jewelry just in time for the holidays. The new line features something for everyone with diamond stud earrings starting at just $100 pair, and stainless steel and diamond bracelets for men, starting at just $70. These items will add several hundred non-engagement items, with much higher profit margins than our conventional product offerings.

"Abazias has enjoyed certain financial success over the past year," stated Oscar Rodriguez, CEO. "They are now able to extend their jewelry selection to tap more into the market and maximize their existing customer base. The season is the right time to sell not only to those looking for a `Yes' with a one-of-a-kind Couples diamond engagement ring but also for someone who wants to say `Happy Holidays' with a lovely pair of earrings right for any budget."

The new line will also reach a previously untouched demographic, the young male shopper. Abazias' previous online offerings were restricted to engagement and wedding rings, with a small sampling of women's jewelry. The new line includes jewelry designed for men.

Abazias.com showcases over 70,000 diamonds, valued at over $350 million on its site at www.abazias.com. Most of Abazias.com's diamonds are GIA, AGS or EGL certified.

Abazias.com offers the "Couples Diamond" which is required to meet even higherstandards for cut, clarity and dimensions. Abazias.com is also a full-service jeweler offering a large selection of settings for stones purchased.


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