Alberto-Culver completes the sale of Cederroth to CapMan

31 Jul '08

2 min read

The board of directors of the Alberto-Culver Company, a leading manufacturer and marketer of personal care products including TRESemme, Alberto VO5, Nexxus and St. Ives, announced the completion of the sale of Cederroth International to CapMan, a leading Nordic based private equity firm.

Alberto-Culver acquired the Cederroth International business in the early 1990's. The Cederroth business, headquartered in Stockholm, Sweden, has been successfully operated as a stand-alone, wholly owned subsidiary of Alberto-Culver. Cederroth manufactures and markets a diversified group of consumer products in the Nordic region and parts of Europe with only a portion of their brands competing in beauty care categories.

Alberto-Culver's President and Chief Executive Officer, V. James Marino, said, "The completion of this transaction is a win for both organizations. The Cederroth business was a solid contributor to our growth over the years, but given its diverse product portfolio and beauty care being a relatively small percentage of the business, we felt it best to pursue a divestiture.

CapMan, with their local presence and consumer products experience, can provide greater focus and attention to the Cederroth business. For Alberto-Culver, we can now devote more attention to continue to grow our core beauty care brands TRESemme, Nexxus, Alberto VO5 and St. Ives."

Alberto-Culver Company

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