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Amoralia unveils new collection for Spring Summer 2009

Aug '08
Amoralia, the leading British brand of maternity lingerie unveils its new range for Spring Summer '09 with new loungewear, nightwear and lingerie collections.

Known for its beautiful, wearable designs and innovative approach, the company recently won the UK Fashion Exports 2008 Lingerie and Beachwear Award – proof that women all over the world want pretty maternity underwear.

Honey, a premium loungewear and sleepwear range, is perfect for padding around at home and essential for the hospital bag.

Cut to flatter changing and growing shapes, this collection is designed to be worn during pregnancy and beyond.

The ultra-soft modal is ideal for sensitive skin and comes in two flattering colourways; slate grey with white and dusky pink with shell pink.

It includes a stylish Empire line robe, a cropped PJ pant with Amoralia's signature satin tie detail and a cute supima cotton nursing vest with a supportive double layer for discreet feeding and pretty frill detail around the neckline.

A versatile empire-line silk/cotton kaftan complements the existing swimwear collections. Available in blueberry or black and featuring a sprinkling of sequins it works just as well as a beach cover-up or a stylish top over jeans.

It's cut to be flattering, with longer sleeves, a drawstring tie, deep V neckline at the front and back and finishing just on the knee.

Jules Fossett, Amoralia's MD, says: “I love this new addition to our range; it feels so wearable and summery but is versatile and will suit all shapes and sizes.”

Délice, the '50s inspired range in a sexy satin and soft spot mesh is launched in a new dusky pink colourway.

This glamorous collection is as practical as is it is pretty, with cups lined in ultra-soft, breathable and bacteriostatic bamboo, supportive satin straps, discrete nursing clips and comfortable, stretchy cups.

The maternity and nursing bra with matching short or thong is predicted to be one of the season's best-sellers.


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