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Gogie Girl creates 'Team Finch' hats for softball Olympian

Aug '08
Gogie Girl, the number one choice in women's athletic headwear, announced their multi-year endorsement relationship with Jennie Finch of the U.S. Women's Softball Team. Through this partnership, Gogie Girl becomes the exclusive headwear provider for Finch, the two-time Olympian (2004, 2008).

Finch, the University of Arizona three-time All-American, will work closely with Gogie Girl and their creative department to design a “Jennie” line of hats and visors that will go to retail in the coming months. The headwear will incorporate Finch's trademarked logo and personal color choices that will target not only the estimated 4.5 million female Americans who play softball a year, but the 43% of professional baseball fans who are women.

“I am so excited to be working with Gogie Girl. The hats and visors are top of the line and truly speak to the needs for female athletes and even to the women on the go who are looking for style, comfort and fit,” said Finch, the ace right-handed pitcher of the Olympic Gold Medal winning team from the 2004 Athens Games. “I am thrilled to work with Gogie Girl in creating the 'Jennie Finch' line and can't wait to get started!”

More than just familiar with being a champion, Finch is a two-time gold medal winner of the Pan American Games (2003, 2007), holds two World Cup titles ('06, '07), and two world championship titles ('02, '06).

Finch's off-field accolades are second to none with ESPY Award wins, being named one of People Magazine's 50 Most Beautiful People, and appearances on the hit television show NBC's Celebrity Apprentice and Fox Sports Network's Emmy nominated series Sports Science.

“By Jennie joining the elite group of Gogie Girl athletes, including Annika Sorenstam and Nicole Branagh, Gogie continues to position itself as the leader in women's sports headwear,” said John Gilmore, CEO of Gogie Girl. “Jennie allows for Gogie to tap into yet another successful sports market through her world-wide distribution fan base.”

Finch joins Nicole Branagh of the U.S. Women's Beach Volleyball Team and AVP as Gogie Girl athletes heading to Beijing for the 2008 Olympics.

Branagh is making her Olympic debut in Beijing as one of two USA Beach Volleyball teams. Her team recently captured a silver medal at the SWATCH FIVB World Tour Grand Slam event in Moscow and a bronze medal at the Henkel Grand Chelem in Paris, also a Grand Slam event on the SWATCH FIVB World Tour.

“It is quite an honor for Gogie Girl to be a part of the American spirit represented at the Olympics in Beijing by these two highly respected athletes,” said Vicky Waldorf, co-founder of Gogie Girl.

Gogie Girl designed special hats and visors for the families of Finch and Branagh to help them capture the Summer Games spirit and honor the Olympians in their family. In the red, white and blue colors, Gogie created “Team Finch” hats for the two-time softball Olympian, and “I ? BY” hats for Branagh and her beach volleyball partner Elaine Youngs, a slogan that can be found in the stands at each tournament they play in.

Gogie Girl was founded by Cindy Gilmore and Vicky Waldorf (wife of PGA Tour Professional Duffy Waldorf). Gogie Girl is a stylish and sporty headwear line designed exclusively for women by women.

Gogie Girl LLC

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