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Home / Knowledge / News / Fashion / Penelope Cruz to star in Bare Naturale Mascara Ad
Penelope Cruz to star in Bare Naturale Mascara Ad
05
Aug '08
L'Oreal Paris, the biggest beauty brand in the world, proudly announces the launch of Bare Naturale Mineral-Enriched Mascara, a new mascara that creates flawless lashes with a formula containing 86 percent natural-origin ingredients.

Actress and L'Oreal Paris spokesperson Penelope Cruz stars in the new advertising showcasing lashes with flawless-looking volume, length and definition.

Bare Naturale Mineral-Enriched Mascara is created from a formula of 86 percent natural-origin ingredients, including aloe, jojoba oil and Vitamin E as well as minerals.

The hypoallergenic formula creates beautiful, weightless lashes enhanced with volume, length and definition.

The super soft, naturally-based, bristle brush provides flawless lashes with absolutely no clumps. Bare Naturale Mineral-Enriched Mascara is also paraben and fiber-free.

Bare Naturale Mineral-Enriched Mascara expands L'Oreal's Bare Naturale mineral cosmetics collection which also includes the new Bare Naturale Gentle Mineral Powder, Gentle Lip Conditioner, and Gentle Mineral Eyeliner.

The new advertising campaign featuring Penelope Cruz was shot in May 2008. Penelope's hair was styled by Pablo Iglesias; makeup by Caroline Saulnier.

L'Oreal Paris


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