Carpisa chose Federica Pellegrini for the launch of new fall 2008 advertising campaign. Another testimonial of exception that fully represents the values of passion and genuine competition for this mark.
the choice to be represented by a young athlete like Federica, who has achieved excellent competitive results despite the young age (just think gold won the European championships in Eindhoven in the 400 freestyle) fully reflects the Carpisa style: determined, sports, but at the same time elegant and sophisticate, that fully embodies the essence of every young woman careful to fashion trends without sacrificing comfort and versatility.
The Carpisa rich collections, are mainly aimed for a young target, reason for Carpisa decided to bind to a figure like Federica, to send a strong and vital image, linked to the values of sound and fair competition.
In view of the Beijing Olympic Games the brand has wanted to tie its image to an Italian athlete widely known at international level and already protagonist of many major sporting competition.
For Carpisa, sport and business, follow the same philosophy: passion, challenge, competition and achievements for ear excellent results.