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W3LL PEOPLE offers eco-lux products to SoLar neighborhood

Aug '08
Discerning eco- and beauty-conscious consumers seeking cosmetic and skincare treatments that enhance their appearances without harming their skin or the environment can now purchase all-natural, organic skincare and cosmetics products at the Austin-based W3LL PEOPLE flagship retail store. W3LL opened on July 12, 2008 in Austin's trendy SoLar neighborhood.

W3LL (pronounced well) PEOPLE offers an "eco-lux" experience driven by the integration of optimal product performance, bioavailable product ingredients and sustainable business practices.

From the green-friendly store built from sustainable materials, such as recycled denim insulation and cabinetry made from sorghum (a renewable agri-byproduct), to its extensive array of organic products, W3LL's mission is to bring a fresh, safe focus to skincare by selling products with proven, medical-grade nutrients that replenish the skin without harming the planet.

Unlike traditional skin care and cosmetics lines, W3LL's in-house line is built from bioactive, natural and organic ingredients and excludes harmful artificial and toxic ingredients such as parabens, petroleum, propylene glycol and petrochemicals.

In addition to its own exclusive product line, W3LL also features other best in class products from around the world meeting their strict criteria.

W3LL PEOPLE was founded by a cosmetic dermatologist, a nationally recognized makeup artist and a tree-hugging brand strategist who all share a commitment to creating a sustainable, luxurious and beneficial shopping experience.

W3LL further minimizes its environmental impact by donating five percent of every sale to its non-profit environmental partner, World Wild Life Fund.

While the products themselves are eco-friendly, the W3LL vibe is sure to please the "Bohemian Sophisticate" in all of us with a high-energy, super-modern environment including funky "Disco Nature" art installations to house music playing 24/7.


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