Interviews
Lifestyle clothing driving force of outdoor apparels category
16 Aug '08
2 min read
The latest industry figures published by the European Outdoor Group (EOG) show a confident industry, with over 85% of members revealing that they felt either as confident, or more confident than in the same period for the previous year.
The figures provided by the EOG members have been analysed and compared with previous years and show over three-quarters of members reported an increase in their domestic market sales in 2007, with just under two thirds reporting an increase of 4% or more.
Lifestyle clothing continues to be a key driving force across the industry sector with almost 95% of correspondents reporting an increase, followed by just over 80% for footwear and over 75% for equipment.
The continuing popularity of outdoor clothing for casual usage continues to drive more customers towards the outdoor sector.
Footwear growth has been fuelled by the increase in the trail running market and lifestyle derivatives.
Equipment growth has been slowest but is heavily subject to climate variations.
Almost three-quarters of companies have reported increases in the number of employees and over half have reported an increase in marketing / promotional spend in 2007 compared with the previous year.
The continued strength of the outdoor sector was reflected in sales with over 85% reporting an increase in domestic and European sales, while an overwhelming 96% reported an increase in sales to the rest of the world.
Growth is expected to continue into 2008 with three-quarters of EOG members forecasting increases. There is however a note of caution with the continued rise in domestic costs and fuel prices expected to have an impact on purchase levels.
The European Outdoor Market report results are based on figures received from current members in conjunction with other available data.
The complete results of this research are the property of the participants and will only be available to current members of the European Outdoor Group.
The European Outdoor Group is an association set up to represent the common interests of the European outdoor industry.
Originally founded in 2003 by nineteen of the world's largest Outdoor companies, the EOG now has 46 members, which including the largest brands in the world. The combined strength of the member brands, and a close cooperation with national outdoor associations, provides an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.
The figures provided by the EOG members have been analysed and compared with previous years and show over three-quarters of members reported an increase in their domestic market sales in 2007, with just under two thirds reporting an increase of 4% or more.
Lifestyle clothing continues to be a key driving force across the industry sector with almost 95% of correspondents reporting an increase, followed by just over 80% for footwear and over 75% for equipment.
The continuing popularity of outdoor clothing for casual usage continues to drive more customers towards the outdoor sector.
Footwear growth has been fuelled by the increase in the trail running market and lifestyle derivatives.
Equipment growth has been slowest but is heavily subject to climate variations.
Almost three-quarters of companies have reported increases in the number of employees and over half have reported an increase in marketing / promotional spend in 2007 compared with the previous year.
The continued strength of the outdoor sector was reflected in sales with over 85% reporting an increase in domestic and European sales, while an overwhelming 96% reported an increase in sales to the rest of the world.
Growth is expected to continue into 2008 with three-quarters of EOG members forecasting increases. There is however a note of caution with the continued rise in domestic costs and fuel prices expected to have an impact on purchase levels.
The European Outdoor Market report results are based on figures received from current members in conjunction with other available data.
The complete results of this research are the property of the participants and will only be available to current members of the European Outdoor Group.
The European Outdoor Group is an association set up to represent the common interests of the European outdoor industry.
Originally founded in 2003 by nineteen of the world's largest Outdoor companies, the EOG now has 46 members, which including the largest brands in the world. The combined strength of the member brands, and a close cooperation with national outdoor associations, provides an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.
European Outdoor Group
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