Sears executives will keep at least one lifestyle vignette under wraps, pending the announcement of a new apparel line with what they termed "unparalleled authenticity."
The exhibit will be open to the public for one day: September 10, from 8 a.m. to 6 p.m., at the Bryant Park Grill and Cafe's outdoor garden (entrance at 40th Street).
Dr. Robert Rey and Bruno Schiavi will be available at the space to sign autographs from 12 noon to 1 p.m. LL Cool J will make his public appearance between 5 p.m. and 6 p.m.
An exclusive launch party will follow on the rooftop of the Bryant Park Grill and Cafe, co-sponsored by Sears and Heineken in honor of the launch of the LL Cool J line and featuring DJ Funkmaster Flex.