Première Vision: Always committed to creativity

16 Aug '08

6 min read

Every six months, over 50,000 professionals from the worldwide fashion textile sector converge on Paris for the rendezvous established by Première Vision and Première Vision Pluriel. A meeting these professionals esteem essential for their work and business, an event permanently inscribed in their calendars. What do they come looking for, and above all what do they fi nd at Première Vision that sets it off from other meetings of its kind?

Some of the answers to these questions can be found in what drove the founding Première Vision and what continues to feed it: a commitment to creativity. In all stages of the supply chain to which Première Vision belongs, the creative process is at work. And there is a back and forth exchange, as each is nourished by the creativity of the other, and feeds it in turn.

This is true for the weavers and the development work they do with spinners and textile designers. True as well for the brand designers and buyers who come to Première Vision sure of fi nding new products each session. The capacity to present creative and updated collections, from season to season, is one of the criteria that must be fulfilled for a weaver to participate in Première Vision. Reassured, astonished and stimulated in their creative quest by the propositions of the weavers they meet in Paris, the buyers fi nd the necessary material to develop the originality and specifi city of their brand.

Première Vision believes in this deeply creative textile sector, with its products rich in accumulated know-how and creativity. Products offering a diversity, an abundance in terms of combinations of colours, aspects, forms and inventiveness to seduce a consumer hungry for difference. Creative richness? Absolutely. A complex approach? Undoubtedly. This pushes certain decision makers to abdicate their role in the creative chain, and buy fi nished products directly from low-cost countries.

This is why, in order to fulfi l its role at the heart of the textile chain, with its strong added-value, Première Vision determined to facilitate the work of professionals, by gathering together, in one place and time, all the complementary products: yarns, fi bres, fabrics, leathers, textile designs and accessories. All within the framework of Première Vision Pluriel. In September 2008, Première Vision Pluriel will round out its offer with the arrival of Zoom by Fatex, an event proposing a selection of quality fashion manufacturing fi rms featuring proximity sourcing, with exhibitors including contractors drawn principally from the Euromed region. This new service will allow the creation chain to increase its efficiency, and thus competitiveness, by proposing a complete work platform for customers writing orders.

Ever ready to adapt to market evolutions, more and more Première Vision weavers are themselves offering to oversee the manufacturing of products for their clients. This supplementary service is tending to develop in all sectors: some 60 weavers already include this service as part of their activities (this service is listed in the Première Vision catalogue headings).

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