Home / Knowledge / News / Fashion / US cotton-rich clothing showcased in Vogue and Fucsia

US cotton-rich clothing showcased in Vogue and Fucsia

18
Aug '08
Colombian fashion designer Amelia Toro's COTTON USA apparel collections for Vogue Latin America and Fucsia magazines showed cotton's versatility as an important fiber for couture, in addition to everyday basics such as denim.

Toro designed and produced exclusive garments made with U.S. cotton-rich fabric, including 280 meters of denim, from Colombian COTTON USA Mark licensees Coltejer and Fabricato.

Both licensees are important consumers of U.S. cotton fiber, annually purchasing 25,000 and 35,000 tons of fiber respectively. Coltejer's denim facility utilizes 100 percent U.S. cotton.

COTTON USA in Colombia set up strategic alliances with fashion magazines Fucsia and Vogue Latin America so that the magazines would produce and feature these special U.S. cotton apparel collections. Fucsia featured 20 pages, including the cover, of photos of supermodels wearing Toro's garments in cotton fields near Memphis, Tenn., while Vogue devoted 10 pages to Toro's subsequent denim collection. The magazines also ran editorial content about U.S. cotton and the COTTON USA program.

The popular Colombian fashion TV channel “Body Channel” broadcast behind-the scenes footage of the COTTON USA project with Vogue, starting with cotton fiber processing and denim manufacturing and concluding with footage from the shoot.

COTTON USA leveraged usage of the Fucsia photos, featuring them extensively throughout Europe in trade, institutional and consumer materials. The 18-month ad circulation reached more than 56 million consumer and trade contacts.

These COTTON USA activities with Fucsia and Vogue garnered about $355,000 in free press and $372,000 in third party contributions, more than 10 times CCI's investment of funding from USDA's Foreign Market Development Program. The activity served to promote cotton's versatility and increase brand awareness of COTTON USA in Colombia and globally.

Cotton Council International


Must ReadView All

Pic: Andreysha | Dreamstime.com

Textiles | On 1st Dec 2021

Factory activity in China rebounds following energy crunch ease

China's factory activity picked up in November following the easing...

Pic: Hikrcn | Dreamstime.com

Textiles | On 1st Dec 2021

Turkey second-fastest growing OECD economy in Q3 2021

Turkey has become the second-fastest growing economy in the third...

Prime Minister Sheikh Hasina. Bayazid Akter | Dreamstime.com

Textiles | On 1st Dec 2021

PM Hasina urges global investors to invest in Bangladesh

Prime Minister Sheikh Hasina recently urged investors from across the ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

Trainers faced immense challenges as most were not tech-savvy

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Alberto Gotti,

Alberto Gotti

Danitech was born from the will of a group of technicians to offer the...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Shaan Sethi, Jaanuu

Shaan Sethi
Jaanuu

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Bav Tailor, Label Bav Tailor

Bav Tailor
Label Bav Tailor

Born in London and Indian by origin, <b>Bav Tailor </b>is the Founder of...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search