Home / Knowledge / News / Fashion / Glenmuir embarks on Ryder Cup TV campaign

Glenmuir embarks on Ryder Cup TV campaign

Aug '08
Glenmuir, the official supplier of shirts and knitwear to the European Ryder Cup Team, has signalled the launch of its exciting new sport-technical look for 2009 with a TV campaign.

The renowned Scottish company, one of Europe's leading golf apparel brands, began airing a dramatic advert on August 7 which will run through the summer on Sky Sports and Setanta in the build-up to the Ryder Cup.

The ad uses ultra high-speed camera technology to capture the golf swing in dynamic detail and this, combined with footage of the historic and emotionally-charged 2006 Ryder Cup in Ireland, highlights the drama and excitement of the competition and Glenmuir's proud 21-year association with the European team.

Glenmuir marketing director, Andy Bough, said: "The advert communicates a more dynamic performance sport image for the Glenmuir brand, in line with recent product and branding changes that are continuing to drive the Glenmuir marque forwards."

This is the fourth consecutive year of television advertising which, in combination with increased PR activity and the new sport-fashion wardrobe for the 2008 European Ryder Cup Team, promises to deliver the best ever consumer media coverage for the Glenmuir brand.

European Team captain, Nick Faldo, wanted a specific sport-fashion look for this year's players and Glenmuir worked for more than a year to develop a wardrobe that will not only look great but has been carefully selected to perform in the heat and humidity of Kentucky, home of this year's Ryder Cup.
Added Andy: "Although the exact shirts and sweaters that will be worn by the European Team are being kept under wraps, the advert gives golfers a feel for the type of look Nick wanted to create."

Glenmuir Ltd

Must ReadView All

Pic: Hai Huy Ton That | Dreamstime.com

Textiles | On 29th Nov 2021

Vietnam’s textile-garment industry may flourish in 2022: Industry body

Vietnam’s textile-garment sector is expected to earn $40 billion in...

Pic: Andy Nowack | Dreamstime.com

Textiles | On 29th Nov 2021

US textile & apparel exports up 20.15% in Jan-Sept 2021

The exports of textile and apparel from United States increased by...

Pic: craig hastings | Dreamstime.com

Textiles | On 29th Nov 2021

Germany’s GDP rises by 1.7% in Q3 2021 over Q2: Destatis

Germany’s gross domestic product (GDP) rose by 1.7 per cent in the...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor customises her own pair of...

Ilker Hacioglu,

Ilker Hacioglu

Founded by three partners of French origin in 1988, LC Waikiki started its ...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Sunita Shanker, Label Sunita Shanker

Sunita Shanker
Label Sunita Shanker

Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search