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St. Petersburg premiere for the Swedish fashion chain

Aug '08
The fashion chain Lindex is opening the doors of its first ever store in Russia, namely in St. Petersburg, making it the first Swedish fashion chain with a presence in the country. The boutique is located in the newly built Atmosphera Gallery on Kommendantsky Square.

"The opening of this boutique in St. Petersburg is the starting point for Lindex' s continued journey into Russia. Our plan is to open 100 new storess in the country over the next five years. Russia is an exciting and strategic market with strong purchasing power. That' s why we see significant opportunities for expansion there," says Lindex MD Göran Bille.

The store, which covers an area of more than 500 square metres, has a glass facade and an interior designed in line with Lindex' s latest store concept. Lindex has worked hard to simplify the store for its customers and has devised new solutions to display the clothing in an optimal way.

"The store stands out as a fashion pearl in the gallery and we are convinced that our Russian customers will appreciate our business idea offering inspiring affordable fashion. All the Russian customers to whom I spoke were tremendously impressed, and this really is St. Petersburg' s most elegant store," says Göran Bille.

The store offers inspiring affordable collections for both ladies and children. It also has one of Saint Petersburg' s most extensive ranges of luxury, everyday and trendy lingerie.

Lindex now has stores in eight countries and also plans to open franchise stores in Saudi Arabia in September.


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