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Urart A.S. introduces 'The box of Delights' concept

Aug '08
Urart A.S., The Nuance Group's Turkish joint venture, is pleased to announce the addition of an exciting new destination/confectionery concept to the shop portfolio at Antalya International Airport's Terminal 1. “The box of Delights” features the typical Turkish sweet in all its variety and presented in a breathtaking design reminiscent of the traditional Ottoman style.

Turkish Delight, or lokum, a traditional confection made from starch and sugar, has been produced in Turkey since the 15th century. It was introduced to the west in the 19th century, when an unknown Briton became very fond of the delicacy during his travels to Istanbul and purchased cases of lokum, to be shipped back to Britain under the name Turkish Delight. It became a major delicacy not only in Britain, but throughout continental Europe. Today, it is not only popular with locals, but also with visitors looking for a typical product from Turkey.

“The box of Delights” offers a unique way to sample some of the very best Turkish Delight as well as related traditional fine food varieties. The outlet consists of a free-standing display area which presents the merchandise as if in an exhibition, granting maximum visibility. The design of the stand, while minimalist, is reminiscent of the traditional Ottoman style with a very genuine 19th century hat motif adorning the back panel.

Cengiz Iman, Managing Director, Nuance-Net Joint Venture (Turkey), explains: “We are forever on the look-out for new, original concepts that will lend a special local flavour to the retail operations at Antalya International Airport.

Turkish Delight is a long and best seller, popular with locals and visitors alike. The innovative new format of the outlet increases the product's attractiveness, establishing it not only as confection, but as a true souvenir from Turkey – be it for self-consumption or a special gift.”

Nuance Group

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