Home / Knowledge / News / Fashion / Urart A.S. introduces 'The box of Delights' concept
Urart A.S. introduces 'The box of Delights' concept
21
Aug '08
Urart A.S., The Nuance Group's Turkish joint venture, is pleased to announce the addition of an exciting new destination/confectionery concept to the shop portfolio at Antalya International Airport's Terminal 1. “The box of Delights” features the typical Turkish sweet in all its variety and presented in a breathtaking design reminiscent of the traditional Ottoman style.

Turkish Delight, or lokum, a traditional confection made from starch and sugar, has been produced in Turkey since the 15th century. It was introduced to the west in the 19th century, when an unknown Briton became very fond of the delicacy during his travels to Istanbul and purchased cases of lokum, to be shipped back to Britain under the name Turkish Delight. It became a major delicacy not only in Britain, but throughout continental Europe. Today, it is not only popular with locals, but also with visitors looking for a typical product from Turkey.

“The box of Delights” offers a unique way to sample some of the very best Turkish Delight as well as related traditional fine food varieties. The outlet consists of a free-standing display area which presents the merchandise as if in an exhibition, granting maximum visibility. The design of the stand, while minimalist, is reminiscent of the traditional Ottoman style with a very genuine 19th century hat motif adorning the back panel.

Cengiz Iman, Managing Director, Nuance-Net Joint Venture (Turkey), explains: “We are forever on the look-out for new, original concepts that will lend a special local flavour to the retail operations at Antalya International Airport.

Turkish Delight is a long and best seller, popular with locals and visitors alike. The innovative new format of the outlet increases the product's attractiveness, establishing it not only as confection, but as a true souvenir from Turkey – be it for self-consumption or a special gift.”

Nuance Group


Must ReadView All

SABIC signs MoU with PRC province for petrochem complex

Textiles | On 26th Sep 2018

SABIC signs MoU with PRC province for petrochem complex

The Saudi Basic Industries Corporation (SABIC) recently announced the ...

New Pakistani federation to fight for workers' rights

Textiles | On 26th Sep 2018

New Pakistani federation to fight for workers' rights

The various unions in Pakistan’s textile and garment industry...

Courtesy: Pexels

Textiles | On 26th Sep 2018

Fitch raises growth forecast for India to 7.8% in 2018-19

Rating agency Fitch last week raised India’s growth forecast for...

Interviews View All

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search