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Wear your college colors on August 29
25
Aug '08
Orange and blue, garnet and gold, and purple and white are only a few of the thousands of color combinations to be worn throughout the day of August 29th in celebration of College Colors Day 2008. Join hundreds of thousands of people as they go to work or school wearing apparel representing their favorite college or university.

College Colors Day is an annual celebration dedicated to promote the traditions and spirit that make the college experience great by encouraging people across America to wear apparel of their favorite college or university on August 29th.

Additionally, College Colors Day, which coincides with "back to school" and the kick-off of intercollegiate athletics, strives to advocate higher education through increased public awareness, and celebrates the achievements of colleges and universities, acknowledging their fundamental importance.

"College Colors Day has been embraced by organizations, businesses, state governments, and most importantly, colleges and universities from across the country," said Kit Walsh, Senior Vice President of Marketing for The Collegiate Licensing Company. "We hope College Colors Day becomes a lasting and memorable tradition for all participants for years to come."

The Collegiate Licensing Company, a division of IMG Worldwide, organizes College Colors Day.

Leading up to College Colors Day, several marketing initiatives will take place helping to promote the big day.

• A satellite media tour with ESPN college football analyst Lee Corso will be held on Friday, August 22. Corso will heavily promote the positive and fun attributes of College Colors Day to local morning show audiences.

• College Colors Day has partnered with country music star, Toby Keith. Standup Toby Keith signs, promoting College Colors Day, will be displayed in college bookstores across the United States.

• Partnership with NCAA Football.

• College Colors Day Proclamations from Governors across the United States, proclaiming August 29 College Colors Day in their respective state.
• Colleges and universities, as well as several companies, will support and celebrate the day in a variety of ways.

• Two College Colors Day Kickoff games will be played on Thursday, August 28 (NC State at South Carolina, and Oregon State at Stanford). The College Colors Day logo will be on the field at both games, which will be televised by ESPN and ESPN 2, respectively. In addition, Rice University will host the third annual College Colors Day Classic football game against in-state rival SMU on August 29.

• A 30 second College Colors Day television spot will run nationally on sports and news networks the week leading up to College Colors Day. This includes all of the ESPN networks, CNBC, CNN, Fox News, MSNBC, and many others.

The Collegiate Licensing Company


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