Home / Knowledge / News / Fashion / Stride Rite to launch new PRO-Keds men's collection
Stride Rite to launch new PRO-Keds men's collection
26
Aug '08
The Stride Rite Corporation announced that it has reacquired its rights to the PRO-Keds brand from licensee and hip-hop mogul Damon Dash and will bring the brand back in-house as part of a new strategic direction for the PRO-Keds business.

The new brand strategy includes a brand re-imaging leveraging the PRO-Keds strong heritage, product enhancements to classic styles with fresh materials, colors and other trend details, as well as commemorative limited-edition collections to celebrate the brand's 60th anniversary. The plan also involves a premium positioning within selective distribution channels and a marketing campaign targeting trendsetters.

“We thank Damon for his partnership and efforts on the PRO-Keds brand over the past few years, and we look forward to relaunching the brand under the Stride Rite organization to maximize the brand's full potential,” said Gregg Ribatt, president and CEO of Stride Rite.

“PRO-Keds is a heritage brand and a true American Classic. We plan to tap our archives and re-issue the classic styles with fresh new design details, and to build on the brand's vintage position with a new brand image. We believe there is a strong market out there for shoes that combine old school roots with contemporary styling.”

PRO-Keds was established in 1949 as a performance athletic footwear line primarily aimed at basketball. The first PRO-Keds style was the Royal, a classic canvas basketball shoe offered in high- and low-top versions featuring a red and blue “power stripe” adjacent to the toe. Over the years, new styles were added across the categories of basketball, baseball, football, tennis and track and field.

By the late 1970s, PRO-Keds had become synonymous with some of the biggest names in basketball and professional sports with key endorsers for the brand including George Mikan, “Pistol” Pete Maravich, JoJo White, Willis Reed, Kareem Abdul-Jabbar and Nate “Tiny” Archibald, among others. The brand attained cult status as the first real sneaker with style among New York City's early hip hop community.

Stride Rite will launch the new PRO-Keds men's collection taking core classic styles -- such as the Royal, Court King and Royal Master -- from its archives and refreshing the silhouettes with new materials, colors, and other trend details, as well as enhanced comfort features.

The shoes will be available in November 2008, with a wider collection forthcoming in Spring 2009. Stride Rite will target the trend-setting consumer through premium stores as its primary retail channel, and plans to do exclusive, limited-edition lines with key fashion boutiques in the coming months.

Stride Rite Corporation


Must ReadView All

Trump signs revised free trade agreement with S Korea

Textiles | On 25th Sep 2018

Trump signs revised free trade agreement with S Korea

President Donald Trump signed a revised free trade agreement with...

L-R: Jonathan Akeroyd, Donatella Versace, John D Idol. Courtesy: Rahi Rezvani

Fashion | On 25th Sep 2018

Michael Kors to acquire Versace; to be renamed Capri

Michael Kors Holdings Limited, a global fashion luxury group, has...

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Interviews View All

Smita Murarka, Amanté

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Jurgen Gauger, Spreadshirt

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search