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Zac Posen to present a private runway show for American Express
27
Aug '08
American Express announced collaboration with famed designer Zac Posen to present a one-of-a-kind private runway show for American Express Cardmembers at Mercedes-Benz Fashion Week. On Friday, September 12 at 9:30 PM in New York City, Cardmembers will have access to floor seats normally filled by the top names in fashion and entertainment and have the opportunity to experience the thrill of a live show under the tents at Bryant Park.

As a part of American Express' continued support of designers and the fashion industry, proceeds from the sale of event tickets will contribute to the $500,000 American Express donation to the Council of Fashion Designers of America Vogue Fashion Fund which helps emerging American designers find continued success in the business of fashion.

“This event is truly an exciting opportunity for me to work with American Express and give their Cardmembers access to my work and inspirations in a special behind-the-scenes format,” said designer Zac Posen. “The support from American Express has made a huge impact on the fashion industry, especially their partnership and financial support of the CFDA/Vogue Fashion Fund which has been integral in providing a platform for many budding designers.”

Known for his strong feminine aesthetic and a favorite with fashion editors and celebrities alike, Zac Posen is one of the most sought-after designers in the fashion industry. Preceded by an exclusive reception held onsite in the Main Lobby of the tents at Bryant Park, the Cardmember-only show will feature Posen's entire runway presentation for his Spring 2009 Collection.

Immediately following this closing event of the season, Posen will return to the spotlight to engage in a question and answer session and provide additional insight on his inspirations and creative process, making it a truly memorable night for all in attendance.

Invitations to the unforgettable event are now on sale at americanexpress.com/entertainment. Each invite costs $150, and gives guests access to the pre-show reception in the Main Lobby of the tents at Bryant Park, and general admission seating for the runway show and post-show Q&A with Posen. There is a limit of four invites per Cardmember account.

“Zac Posen is an inspiring designer who has been able to expertly combine design innovation with passionate determination to become a leader in the fashion industry,” said Jessica Igoe, Director of Marketing and Sponsorships, American Express. “We are proud to provide our Cardmembers a unique opportunity into the insight behind his collection and experience the excitement of the runways in a whole new way.”

American Express


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