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Prana Gioia expands its online retail presence

Aug '08
Prana Gioia Ltd, one of the pioneering E-commerce wholesalers for jewelry and watches, is pleased to announce the re-launch of PranaGioia.com, a luxury, brand-focused E-boutique.

Featuring some of the leading brands in the market, the revamped PranaGioia.com provides a platform for targeted distribution of select brands and the opportunity to increase their presence on the Web.

PranaGioia.com offers leading luxury brands a unique E-commerce experience based on its core mission: to sell premium products while allowing brands to reflect their brand DNA.

An inventive approach to E-Commerce, PranaGioia.com continues to be a forerunner in jewelry and watch web distribution.

"PranaGioia.com is a unique way for brands to create a strong presence on the Web, while maintaining their brand integrity," said Ana Martins, spokesperson for Prana Gioia Ltd.

"The site is a safe space where brands feel comfortable selling on the Web in a protected and controlled setting. We strategically link our brands' websites within the Prana Gioia site, maximizing on key word and SEO [search engine optimization] opportunities.

The result is a win-win for all parties involved and will drive traffic to multiple sites and thus push sales."

PranaGioia.com will launch with four exclusive watch brands, including VaBene, Ritmo Mundo, Quadtec and Renato, with plans to expand and include more collections shortly following.

The E-commerce site is additionally supported by a New York showroom partner, with a customer-service department in place that facilitates day-to-day transactions.

"Our customer service component is a distinct benefit to our e-commerce business," continued Martins. "Individually, many brands do not have the proper infrastructure to accommodate high-volume online sales.

Our holistic, brand-centric approach allows us to prioritize customer interaction and build ongoing relationships with them."

The E-boutique is slated to launch August 25, 2008, with plans to attract customers through strategic direct marketing and PR initiatives.

Ana Martins Public Relations & Showroom

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