Home / Knowledge / News / Fashion / Alima Pure rebrands mineral cosmetics line

Alima Pure rebrands mineral cosmetics line

Aug '08
Alima Pure, formerly Alima Cosmetics, is ready for its close up. The mineral cosmetic company is unveiling a new brand, packaging and Web site to prepare for the launch of U.S. wholesale and international distribution.

“After four years of creating products to help women feel their best, it was time to freshen up our own look,” said Kate O'Brien, Alima Pure founder. “Now we're ready to take our line to the next level with a wholesale program in the states and distribution in Europe and Asia.”

Online orders from 40 countries and all 50 states have grown 125 percent in the last year, prompting the company to upgrade packaging, add UPC codes and extend its line of more than 250 Alima Pure products in preparation for retail distribution.

Custom designed, branded merchandising displays with a 44-product capacity are also available for specialty boutiques and spas carrying the collection.

The Alima Pure mineral makeup line includes:
• Satin Matte Foundation in more than 60 shades, the broadest spectrum of natural mineral foundation available
• Satin Finishing Powder
• Balancing Primer Powder
• Blush in Luminous Shimmer and Satin Matte finishes
• Bronzer in a soft, matte finish
• Eyeshadow in Luminous Shimmer, Pearluster and Satin Matte finishes
• Eyeliner in Luminous Shimmer and Satin Matte finishes
• Luminous Shimmer Powder
• Color Balancing Powder
• Concealer
• Cruelty-free Application Brushes

Minerals Get a Makeover
An award-winning new look from Portland, Ore.-based Sandstrom Partners reflects the soft beauty of the brand with a modern aesthetic and whimsical detail. Artist Amy Ruppel created delicate illustrations and a charming bird logo which decorate custom jars, recycled paper boxes, and the newly designed e-commerce site at www.alimapure.com.

“Our strategy is to break through the crowded marketplace with a charming design that communicates the essence of our brand, beautiful and natural, in a modern way,” said O'Brien.

The new Alima Pure packaging also carries the European BDIH “Certified Cosmetics Seal,” a guarantee of the products' safety and environmentally-friendly ingredients.

Alima Pure began in Portland, Oregon in 2004 from a love of dazzling colors and the better-for-you qualities of natural mineral cosmetics. The Alima Pure line is created with luxurious pigments that provide subtle reflective properties, sun protection, anti-inflammatory benefits and beautiful, natural color.

Alima Pure

Must ReadView All

Pic: Andreysha | Dreamstime.com

Textiles | On 1st Dec 2021

Factory activity in China rebounds following energy crunch ease

China's factory activity picked up in November following the easing...

Pic: Hikrcn | Dreamstime.com

Textiles | On 1st Dec 2021

Turkey second-fastest growing OECD economy in Q3 2021

Turkey has become the second-fastest growing economy in the third...

Prime Minister Sheikh Hasina. Bayazid Akter | Dreamstime.com

Textiles | On 1st Dec 2021

PM Hasina urges global investors to invest in Bangladesh

Prime Minister Sheikh Hasina recently urged investors from across the ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Textile Industry, Head honchos

Textile Industry
Head honchos

Fabric selection & recommendation based on client's brief

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

Klaus Bergmann,

Klaus Bergmann

German company Erbatech GmbH develops, designs and manufactures high end...

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Asif Rahman, MIP

Asif Rahman

MIP is a manufacturer and distributor of high-performance textiles and...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Carmen Emanuela Popa, Label - Carmen Emanuela Popa

Carmen Emanuela Popa
Label - Carmen Emanuela Popa

<b>Carmen Emanuela Popa,</b> a Romanian fashion designer, is known for her ...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search