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Total Beauty-AOL/StyleList to host 'Fashion for Everyone' at NYFW

Aug '08
TotalBeauty, the most complete online beauty resource, is slated to play a key sponsorship role at Fashion Week in New York next week.

The popular beauty Web site for women is partnering with AOL/StyleList.com to host Fashion Week's kick-off party, "Fashion for Everyone," on Thursday, Sept. 4 at Arena nightclub in the official sponsor of the web editor media center in the Bryant Park Hotel throughout fashion week, with a different beauty brand partner serving as host each day.

TotalBeauty.com, which features the Internet's largest unbiased catalog of beauty products and beauty product reviews, is quickly gaining recognition within the beauty blogger community.

The Web site's recent partnership with the Beauty Blog Network, a by invitation-only online blog community, which includes more than 100 of the Internet's most popular beauty bloggers, created the single largest beauty blog network to date.

Appropriately, TotalBeauty.com is collaborating with MAC to be Fashion Week's official backstage blog partner and to coordinate the bloggers for all of their shows. 45 bloggers are currently scheduled to report live from backstage over the course of Fashion Week.

"We are delighted to play an integral role in the backstage action at New York's Fashion Week this year," said Kristen Nelson, Total Beauty Media Inc's vice president of business development, brands and social media.

She noted, "Beauty and fashion are inextricably linked. We know that many of the women who love our site will be following Fashion Week closely, and we're thrilled to be able to bring them up-to-the-minute news and highlights from the best names in fashion."

TotalBeauty.com will also be hosting events for prestigious fashion and beauty brands over the course of New York's Fashion Week, including Chanel, Aveda, Estee Lauder, Bobbi Brown and Thierry Mugler, to name a few.

Founded in 2007 and venture capital backed, Total Beauty Media Inc operates TotalBeauty.com, which publishes the largest unbiased catalog of beauty products online for women.

Launched in December 2007, TotalBeauty.com already features more than 140,000 user-generated product reviews covering more than 32,000 beauty products, including most known prestige, mass-market, salon and spa products.

The site also includes features such as a 'Beauty Scout' tool which gives users the option to customize the site and generate personalized product recommendations.

'TotalBeauty.com TV' is filled with hours of helpful and entertaining how-to videos that offer easy-to-achieve beauty solutions. Finally, its 'Community' resource enables women to share their opinions and connect with other women who have similar beauty issues and questions.

TotalBeauty.com and its community of more than 140 beauty bloggers and beauty-related sites collectively generate more than 2.2 million monthly unique visitors currently.


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