Interviews
Global brands step stylishly in domestic market
30 Aug '08
1 min read
The brand conscious glitteratis of Vietnam have one more reason to celebrate now and that to with panache, as major players of fashion have come to the country for making the fashionistas look all the more stunning and glamorous.
The arrival of established global brands makes it obvious that the domestic market has immense potential for the designer garments. Hussein Chalayan, Antonio Berardi, Michael Kors, Viktor & Rolf and Little Marc Jacobs, along with Tartine & Chocolat as well as Chloé, all have stepped in the local market, to cater the urge of fashion savvy generation, who loves to flaunt glamorous dresses.
Michael Kors, a sporty garment line is known for bringing elegance in otherwise straight set of garments. Little Marc Jacobs, on the other hand, is an infant line that brings comfortable range of apparel for young ones.
Experts opine that, the presence of international brands has proved that the global designers have realized, that the domestic customers have a knack for fashion and understand trends that rule the world. This is just the beginning and there are are lot more labels to come in near future.
The arrival of established global brands makes it obvious that the domestic market has immense potential for the designer garments. Hussein Chalayan, Antonio Berardi, Michael Kors, Viktor & Rolf and Little Marc Jacobs, along with Tartine & Chocolat as well as Chloé, all have stepped in the local market, to cater the urge of fashion savvy generation, who loves to flaunt glamorous dresses.
Michael Kors, a sporty garment line is known for bringing elegance in otherwise straight set of garments. Little Marc Jacobs, on the other hand, is an infant line that brings comfortable range of apparel for young ones.
Experts opine that, the presence of international brands has proved that the global designers have realized, that the domestic customers have a knack for fashion and understand trends that rule the world. This is just the beginning and there are are lot more labels to come in near future.
Fibre2fashion News Desk - Vietnam
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