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Aarong lines up exclusive collection for Eid
Sep '08
Aarong celebrated its 30th anniversary in a grand way and what could have been more extravagant than displaying its exclusive clothing lines for Eid in a fashion show.

Titled 'Preview Eid 2008' the fashion show was held at the Grand Ballrom of Radisson Water Garden Hotel on August 27.

An impressive collection of nine themed sections kicked-off with kidswear collection that were flaunted by some cute and fresh-faced child models – girls in chic dresses in bright jewel tones and tuxedo sets.

'Tribal Craze', a textile focused segment featuring kameez sets with traditional motifs, followed next. Urban Folk that highlighted new spin on kantha embroidery, 'Its Natural' - emphasizing on natural dyes, vibrant colors of the night coming alive in 'Blue Moon' and 'Flower Power' focusing on creative floral prints on silk saris were some of the other themed section pompously displayed at the show.

Menswear collection managed to find a space in between these displays but surely left an indelible impact. The first line to win applauds was 'Play Punjabi' which saw models walking down the ramp with a basketball, flaunting raw attitude and funky 'hoodie' Punjabis.

Then came “Uniform Trends” followed by 'Sheer Elegance which saw men strutting their stuff in muslin party wear. But the mesmerizing show-stopper came with the jamdani collection, which completes the special feature on local crafts started earlier this year with Aarong's celebration of nakshi kantha.

All of these showcased collections will be made available at the Aarong outlets across the country and throughout Ramadan.

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