Profile to complete the British invasion of Big Apple!

02 Sep '08

3 min read

During New York Fashion Week, on September 10th - 11th, the Profile fashion event will be showcased at the Prince George Ballroom, 15 East 27th Street between Fifth and Madison Avenue, sponsored by leading online retailer asos.com Profile was established in 2002 and for the last eight seasons has been providing the fashion industry with new and emerging designers in ladieswear, menswear and accessories.

Bridging the gap between Graduate Fashion Week and London Fashion Week it unites designers with retailers, buyers and manufacturers in a bid to promote production capacities and exclusive design talent.

This year, in conjunction with our American partner Nolcha, the event promises to be truly spectacular, reaching for the bright lights of New York City London is at the cutting edge of designer talent.

As one of the world's greatest fashion capitals it is internationally renowned for producing some of the most innovative and ground breaking fashion creatives.

Jenny Holloway, Director, commented: 'Profile is now in its 9th season and has received industry acclaim as a unique and valuable event.

This is the first time ever London based designers at the root of original and fresh talent, are being flown over to the states to showcase in the heart of the Big Apple. New Yorkers really will have a taste of forbidden fruit this season.'

This year NY Profile is delighted to announce that online giant asos.com will be the key line sponsor. Business between the organisers of NY Profile and asos.com began earlier this year when a trial was implemented to monitor the success of independent designers showcasing online.

Sales soared through the roof and the success secured orders for 11 of the ladieswear designers with another 4 under review.

Robert Bready, Product and Trading Director of asos.com stated: 'Following the fantastic launch of Fashion Enter designers on asos.com in May 08 and the continual successful introduction of new designers we are delighted to sponsor this season's Profile in New York.

asos.com prides itself on breaking new ground in etailing and this aligns perfectly with the creative edge of the Profile fashion event' Jenny further commented: 'Over the last three months we have developed an amazing business relationship with asos.com No other retailer on the British high street is recording record increased profits with sales of 90% and we can see why! asos.com really has their finger on the pulse with their customer - they know their target market and the search for the unique and inspiring is on.

The support they have shown our designers has been exceptional and now to have their further support with Profile in New York will complete the British invasion of the Big Apple!' A first for the UK, NY Profile and asos.com will join forces in this pioneering event set to break the mould in fashion events worldwide.

The Profile showcase for London-based designers is funded by the London Development Agency via the City Fringe Partnership.

Nolcha

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