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ANCI promotes made in Italy products at MBFW
05
Sep '08
ANCI, the Italian footwear manufacturers' association, will be coordinating participation by Italian footwear producers in the Mercedes-Benz Fashion Week in New York, which from 5 to 12 September 2008 will showcase collections for summer 2009.

The Bryant Park Tent main entrance, general headquarters for the New York shows, will be the location for a structure made out of 24 illuminated display windows, entirely dedicated to the excellence and design of Italian footwear production.

ICE New York and ANCI, official Fashion Week sponsors, will greet guests with a welcome cocktail and will have a desk for coordination and assistance of Italian companies, which will also be advertised in the event's official programme.

Promotional support for Italian participation will be also provided by the presence of Adolfo Urso, Undersecretary for Economic Development.

Through a series of worldwide initiatives ANCI promotes products made in Italy, characterised by their quality and a high design content, in particular for the top-of-the-range sector.

Success of Italian participation in the New York Fashion Week confirms interest in Italian footwear. In addition to the showcases at the Fashion Week in September, ANCI has already planned participation in the February 2009 show.

ANCI (Associazione Nazionale Calzaturifici Italiani)


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