Interviews
ShoeTube! - try before buy
05 Sep '08
2 min read
Kathryn Kerrigan announces the debut of ShoeTube, a revolutionary new way of shopping online for high-quality Italian and Spanish hand-crafted shoes. ShoeTube allows women to “Try Before They Buy” a pair of shoes, at no cost, and it is exclusively at kathrynkerrigan.com.
From pumps and booties to wedges and flats, ShoeTube is simple in the way it works: women first shop to select a shoe they are interested in purchasing from Kathryn Kerrigan, a Chicago-based designer of high-quality, hand-crafted shoes.
Once selected, they email their style, color and size to Kathryn Kerrigan and a ShoeTube – literally a colorful tube – is sent out with one shoe from the pair the customer is interested in.
The customer gives a credit card but it is not purchased unless they want to buy the pair or if they don't return the shoe within two weeks. If the shoe is not what the customer is interested in, it can be returned for free through the pre-paid shipping label included in the ShoeTube and another can be sent out.
Kathryn Kerrigan, founder of the shoe line that bears her name, developed the ShoeTube concept because it allows women to literally “Try Before They Buy” any pair of Kathryn Kerrigan shoes.
“My shoes go through 40-80 different crafters as they are hand-made in Italy and Spain, so I have very high standards for them,” said Kerrigan. “But also I'm a consumer, and I don't like buying anything that doesn't fit exactly right and that's one of the trappings of purchasing online, so that's why I developed ShoeTube.”
From pumps and booties to wedges and flats, ShoeTube is simple in the way it works: women first shop to select a shoe they are interested in purchasing from Kathryn Kerrigan, a Chicago-based designer of high-quality, hand-crafted shoes.
Once selected, they email their style, color and size to Kathryn Kerrigan and a ShoeTube – literally a colorful tube – is sent out with one shoe from the pair the customer is interested in.
The customer gives a credit card but it is not purchased unless they want to buy the pair or if they don't return the shoe within two weeks. If the shoe is not what the customer is interested in, it can be returned for free through the pre-paid shipping label included in the ShoeTube and another can be sent out.
Kathryn Kerrigan, founder of the shoe line that bears her name, developed the ShoeTube concept because it allows women to literally “Try Before They Buy” any pair of Kathryn Kerrigan shoes.
“My shoes go through 40-80 different crafters as they are hand-made in Italy and Spain, so I have very high standards for them,” said Kerrigan. “But also I'm a consumer, and I don't like buying anything that doesn't fit exactly right and that's one of the trappings of purchasing online, so that's why I developed ShoeTube.”
Kathryn Kerrigan
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