Reebok's mission to make fitness fun again!

09 Sep '08

4 min read

On September 15, 2008 Reebok will debut its new women's fitness website, www.reebok.com/women to bring the brand's unique point of view on fitness to life. Inspiring consumers to become active and think about fitness and movement in a different way, www.reebok.com/women will bring to life Reebok's instructors in an interactive, compelling way.

Visitors to the site will have the unique opportunity to create and share their own inspiration to get active by customizing an experience based on the mood, fitness move and color of their choice. Visitors will pick a mood reflecting the way they feel, pair that up with the workout move that most intrigues them, and finally match that up with the color of their choice to create a completely customized experience. Consumers will also be able to learn fitness insights from the instructors they most closely identify with.

In addition, in select markets, visitors will be able to peruse and purchase Reebok's exciting collection of fall 2008 workout apparel and footwear.

Reebok's mission to make fitness fun again is a long-term, global commitment. The talented team of Reebok fitness instructors is working with the brand on a groundbreaking new women's fitness initiative for spring 2009 and beyond. Details will be announced later this year.

Reebok International Ltd

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