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A/W fabric trends confirms specialities & diversity count
13
Sep '08
At its 25th munich fabric start event (from September 3 to 9, 2008) - pre collections registered 14,200 trade visitors at the Munich M,O,C, and Hall 5 with the bluezone. This means a 13% rise against the previous year's event, which attracted around 12,600 visitors.

In contrast to the negative headlines about the economy an excellent mood prevailed over the three days of the exhibition – as the 753 exhibitors were relieved to note. The complete German design élite plus top buyers from the neighbouring countries came there to be enthused and inspired by the over 1,300 collections exhibited by weaving mills, printers and additionals experts for the new Autumn/Winter season 2009/2010.

At 30% the proportion of visitors from abroad remained stable in comparison with 2007.
Ranking high in the statistics were visitors from German speaking neighbours, Italy and Eastern Europe. Clearly higher was the number of Turkish trade visitors who used munich fabric start to gather information on innovations and trends.

With its most recent growth munich fabric start gives proof of its dynamic potential on the European textile market and is confirmed as an indispensable “tool” for upstream supplies and ready-to-wear manufacturers.

Exhibitors' testimonials along the lines of “the first two days were a smash”, “outstanding movement on the stand” or “we were basically washed away by visitors” underline that the industry is seeking exchange in Munich as much as ever - and also finding it. Another clear indication is the traditionally glittering get-together on the second evening of the trade fair.

In particular, the 67 Asian exhibitors at the asiasalon in Atrium 4, on the 1st floor of Hall 4 voiced unreserved satisfaction. They welcomed a higher number of visitors thanks to the new visitor flow management as a result of the move of top agencies and their highquality collections from the 2nd floor of M,O,C,s, Atrium 3 to Atrium 4. Likewise, the new design of the entrance to Hall 4 proved to promote visitor frequency.

The organiser of the textile trade fair, munich fabric start Veranstaltungen GmbH, sees its policy confirmed. This applies to the new investment in sophisticated trend information, which has been extended to include the Kids and Teens areas, as it does to the optimisation of the stand and studio layout, which proves to be a special challenge time and again considering the limited space available. Speaking on behalf of the management Wolfgang Klinder sums up: “The trade fair has become a genuine working platform for the industry and will develop further along these lines.” This means the fair succeeded in disassociating itself from the rather subdued mood governing the fashion fairs in August and in providing the industry with the positive momentum so urgently needed for the 2009/2010 Autumn/Winter season.

Taking stock of the fabric and additionals trends for Autumn/Winter 2009/2010:
The international fabrics and additionals collections fascinate us with an endless number of specialities thereby confirming the trends of munich fabric start: a wide variety of checks are pushing to the fore – either traditional or creatively eccentric, tiny, mediumsized or X-large. Prints are also rated highly for both small separates and big outfits. They are a key design element – for fabrics as much as they are for tapes and buttons.


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