Home / Knowledge / News / Fashion / Michel Maffesoli conducts a lecture at the SCMC, in Blumenau

Michel Maffesoli conducts a lecture at the SCMC, in Blumenau

15
Sep '08
ABIT, through Texbrasil, a Program developed in partnership with Apex-Brasil, brought the sociologist Michel Maffesoli to conduct a lecture at the Tabajara Tênis Clube (Tabajara Tennis Club), in Blumenau (SC), on September 8.

The initiative integrates the activities of the Santa Catarina Moda Contemporânea (Santa Catarina Contemporary Fashion) project (SCMC), which already is in its fourth edition. Over 550 people, among them entrepreneurs, students and professors, took part in the “Le devenir mode du monde” conference.

"We live a break of paradigms in our time. We currently witness the end of a paradigm and the beginning of a new one", says the sociologist and professor of the Sorbone, in Paris, France, Michel Maffesoli.

During nearly one hour of exposition, the professor brought up questions and analyzed perspectives of the human kind on cultural expressions. “"Nowadays, culture exists through corporal manifestation, and the cult of the body.

The same body which used to be seen as marginal, feminine and occult now becomes an object of worship, a work of art. Nowadays, aesthetics takes more time from us than other thoughts", reflected the lecturer.

Michel Maffesoli is regarded as one of the century's main thinkers and is still in activity, teaching and writing. His discourse is provocative and does not supply theories already made; it invites the listener to think and question their own values.

"The interesting thing is that even in a moment of worldwide crisis, people live in a period of luxury, in which the sensation that everything is luxurious crystallizes the world.

We may be more aware of the superficiality of things and notice that luxury is contrary to everything that is functional and simple", says Maffesoli.

Still during the lecture, the professor commented about the Brazilian situation in post-modern times.“I've been coming to this country for 25 years and I could say that Brazil has taught me very much.

I could say that it might be a post-modernity laboratory. Race-mixing is one of the characteristics of post-modernity and Brazil has the power of such mixture”, he remarked.

“However, I could not define post-modernity. It is only a metaphor, a transitory word. It is a synergy between what is archaic and technologic development”, he completed. Soon after the lecture, Maffesoli signed autographs on some of its main books published in Brazil.

On the following day, also in the Tabajara Club, the sociologist took part in a discussion with teachers from the main educational institutions of Santa Catarina and entrepreneurs who integrated the SCMC.

Among the topics discussed, Maffesoli pointed out the relation between man and labor. “Do not lose your life trying to gain it”, he said, alerting about the balance between quality and quantity.

Once again, the professor defended the idea that Brazil should be considered in the post-modernity context. “The “Mangue Beat” movement is a great example of that. “We are in a “DIY” moment”, he said.


Interviews View All

Dinaz Madhukar, DLF Emporio and DLF Promenade

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Paolo Toricella,

Paolo Toricella

Electronics for Imaging (EFI) is a global technology company, based in...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Alexander Foll,

Alexander Foll

Germany-based H Stoll AG & Co KG manufactures flat knitting machines....

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search