Strong Intl action reaffirms leadership of Couromoda trade fairs

15 Sep '08

5 min read

As for MEDICA, the largest healthcare fair in the world and of which Hospitalar is a traditional partner and exhibitor, the team will focus on promoting the fair to entrepreneurs of countries which hold high technology in products and medical equipment. “Hospitalar is already consolidated as an international and globalized fair. Last edition, held in June, we had 440 foreign companies, representing 33 countries. But we still may grow even more in this high technology sector, bringing the best of healthcare in the world to be shown at the fair.”

The manager also highlights that the Arab market is one of the focuses of Hospitalar promotion, aiming to attract buyers with high consuming potential. Shibata reminds that MEDICA will stage the world launch of the 36th World Hospital Congress – IHF Rio 2009, official event of International Hospital Federation (IHF), which will be held from November 10th to 12th, 2009, in Rio de Janeiro, organized by the Brazilian Health Confederation (CNS) and Hospitalar.

Hospitalar 2009 will be held from June 2nd to 5th, in Expo Center Norte, in São Paulo.

In September and October, directors and representatives of Hair Brazil – International Beauty, Hair and Esthetics Fair participate in three grand international events: Cosmesur Beautyworld (September 13th to 15th in Buenos Aires, Argentina); Mondial Coiffure Beauté – MCB (September 13th to 15th in Paris, France); and Salón Look International (October 17th to 19th in Madrid, Spain).

Katherine Shibata stresses that the goal of these actions is to attract both international buyers and exhibitors, taking into consideration the great potential of the beauty market. “This sector has been growing in Brazil at the average rate of 20% a year. It is a large universe yet to be explored and this catches the eye of this sector's entrepreneurs.”

As for the exhibitors, Shibata highlighted that the focus lies on companies with innovative beauty and cosmetics products and big volume lines. “We want to stimulate these companies to set up production unities in Brazil, showing that the country is the major entry for the giant Latin American market”, she said.

When it comes to the relationship with international buyers, the manager points out that the Brazilian industry has been widely responsible for launching trends and products made with raw-material from Amazonia, what attracts the attention of foreigners. “These products have a large demand and lead our country to being in evidence to the rest of the world.”

Hair Brasil's eighth edition takes place from March 28th to 31st, 2009, in Expo Center Norte, São Paulo.

Couromoda

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