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New Marcecko website reveals passion, soul & roots behind brands

Sep '08
Marc Ecko Enterprises announced the launch of a new consumer-oriented Web site offering visitors a portal into not only the fashion and accessories that shape the brands, but also a glimpse at the intricacies, philanthropies and personality of all things Ecko – including Marc himself.

Marcecko.com is designed as a gateway to the wide array of cultural experiences that make them one of the most dynamic and diverse global fashion and youth lifestyle companies.

The new site features an up-close and personal look at all aspects of the Ecko brands, including links directly with all of the Marc Ecko apparel lines: ecko unltd, Marc Ecko Cut & Sew, eckored, Avirex, GUnit and Zoo York.

In addition to information about the various Ecko apparel and accessory lines, visitors can also access pages that feature Ecko's philanthropic and community initiatives, art, viral videos and advertising campaigns, entertainment partnerships, and the company's international presence.

Web site features also include a 3-D tour of Marc Ecko's private office, complete with a full kitchen and half-basketball court, a section dedicated to downloadable tattoo stencils of iconic Ecko art, and exclusive video footage of Ecko sponsored action sport stars, including champion boxer Miguel Cotto.

Marcecko.com also houses content from some well-known viral campaigns including Vote756, Air Force One, Fight For Your Rights and Ecko Manufacturing.

“We want to build an affinity with consumers in a medium where people are constantly seeking out a cool and fresh experience,” said Founder and Chief Creative Officer Marc Ecko.

“The world isn't standing still. We're a fluid company and moving in new directions like gaming and entertainment. Now, people have the ability to check out what we're all about, feed off our vibe and feel our passion.”

The Web site, which was created by innovative advertising and web-design firm WDDG, agency of record for Marc Ecko Enterprises, features 24 separate landing pages to various Ecko branded properties.

Additionally the site provides a behind-the-scenes look at the cultural experiences of its namesake, Marc Ecko. Currently, more than 2200 images and 160 videos are available for viewing.

Marc Ecko Enterprises

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