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L'ARSOIE launches 'aleXsandro Palombo by CERVIN Paris'

Sep '08
The French manufacturer L'ARSOIE, world leader since 1920 in the production of couture and Fully Fashioned haute couture stockings and tights with the "CERVIN Paris" brand, has the pleasure of announcing the launch of its new collection,
"aleXsandro Palombo by CERVIN Paris" haute fashion stockings and pantyhose set to debut in autumn/winter 2008/9.

The outstanding talent and imagination of the Italian designer from Apulia, aleXsandro Palombo, are merged with the unique and refined savoir-faire which has always distinguished the French "CERVIN Paris" brand, synonymous with luxury and exclusiveness.

Serge Massal, president and general manager of L'ARSOIE, declared: “aleXsandro Palombo is a gifted creative capable of combining elegance and modernity with a strong artistic spirit and a fantastic sense of color, the right combination to create exclusive garments which are symbols of modern femininity.”

L'ARSOIE was founded in 1920. It has supplied European royalty with elegant stockings, a story that has passed down through 3 generations and still today preserves the secrets of an ancient and unique art out of respect for tradition and outstanding quality.

Many famous personages of past and present wear CERVIN Paris products: from Marilyn Monroe to the QUEEN SOFIA of Spain today, the actress CATHERINE DENEUVE and showgirls like DITA VON TEESE: CERVIN Paris produced stockings specially for her performance at the Crazy Horse.

“I am honored to join CERVIN Paris, the skill and the long history of L'ARSOIE are a great source of cultural enrichment, a unique opportunity to create fetish collections devoted to the art of seduction, making one of the symbols of femininity a luxury accessory,” declared aleXsandro Palombo.

The key to CERVIN's success is the rare elegance of its products which represent sheer luxury. CERVIN is 100% made in France, distinguished for its high quality and its "Fully Fashioned Authentiques Bas legwear", the famed stockings worn by Marilyn Monroe made using an ancient technology that makes it possible to knit the stocking in the form of the leg on machinery from the early 1900s which only L'ARSOIE possesses today.

This is a feature that enables the firm to create stockings that are real works of art. The excellence of the workmanship of these rare luxury products make CERVIN Paris the world leader in this field with its distinctively French elegance.

The distribution of the collection "aleXsandro Palombo by CERVIN Paris" will be tightly focused and exclusive, reserved for an up-market clientele who will find the elegant stockings in select luxury multi-brand shops and prestigious international department stores.

The collections will include Fully Fashioned stockings, hold-ups, pantyhose, above the knee stockings and leggings. Their crafted elegance, design, precious embroideries, high quality cashmere and silk weaves will make each creation a luxury haute couture accessory that will be presented in refined bijou packaging as a tribute to femininity.

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