Interviews
Global Reach debuts Yesod Perfume to USA market
19 Sep '08
2 min read
Susan Roth, CEO of Global Reach Enterprises announced the launch of a new perfume and skin care division to the American Beauty and Cosmetic Industry. Entitled "Yesod Perfume" and promoted as the lost fragrance from the Garden of Eden, the lingering scent is a unique fusion of pure and natural ingredients. To date, the line includes a woman and man's perfume in varied sizes, and perfumed shower gel, body lotion, bath oil, bar soap and scented candle.
The 'Birth' of Yesod is the result of Roth's experimentation to discover her own personal signature fragrance. Immediately, she received a barrage of compliments and inquiries from friends and strangers alike asking about the "alluring and enticing fragrance" she was wearing. "I couldn't go anywhere without someone stopping me and wanting my perfume. They literally begged me to put it on the market. That's when I realized this scent was meant to be."
The name, "Yesod," which Roth trademarked for the perfume, is derived from one of the divine elements of creation that illuminates the world. Yesod alludes to the verse in the Bible, from the Book of Genesis, which states," A River went forth from Eden to water the Garden to join Man and Woman." In creating Yesod, my intention was to bring one's spirit, soul and body into harmonic oneness; hence the byline that I chose, 'Scent for the Soul,' explained Ms. Roth.
The ultimate development and manufacturing of Yesod, however, was in consultation with a team of master perfumers, drawing on their four decades of research and development experience. The perfume is made in France using flowers, fruits and a combination of essential oils.
The Yesod line has already met with success in Europe, New Zealand, Israel and Norway and has received an official launch at the HBA trade show held in Manhattan. It is anticipated Yesod products will be featured in stores throughout the USA by early 2009.
"Yesod is being described by many as a clean, delicious and scintillating fragrance. To me, it is simply Heaven on Earth," exclaimed Roth.
The 'Birth' of Yesod is the result of Roth's experimentation to discover her own personal signature fragrance. Immediately, she received a barrage of compliments and inquiries from friends and strangers alike asking about the "alluring and enticing fragrance" she was wearing. "I couldn't go anywhere without someone stopping me and wanting my perfume. They literally begged me to put it on the market. That's when I realized this scent was meant to be."
The name, "Yesod," which Roth trademarked for the perfume, is derived from one of the divine elements of creation that illuminates the world. Yesod alludes to the verse in the Bible, from the Book of Genesis, which states," A River went forth from Eden to water the Garden to join Man and Woman." In creating Yesod, my intention was to bring one's spirit, soul and body into harmonic oneness; hence the byline that I chose, 'Scent for the Soul,' explained Ms. Roth.
The ultimate development and manufacturing of Yesod, however, was in consultation with a team of master perfumers, drawing on their four decades of research and development experience. The perfume is made in France using flowers, fruits and a combination of essential oils.
The Yesod line has already met with success in Europe, New Zealand, Israel and Norway and has received an official launch at the HBA trade show held in Manhattan. It is anticipated Yesod products will be featured in stores throughout the USA by early 2009.
"Yesod is being described by many as a clean, delicious and scintillating fragrance. To me, it is simply Heaven on Earth," exclaimed Roth.
Yesod Perfume and Skin Care Line
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