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WHO'S NEXT & PREMIERE CLASSE receive good response

Sep '08
WHO'S NEXT and PREMIERE CLASSE, the fashion and accessories trade shows, took place from Thursday September 4th to Sunday September 7th 2008 in hall 1 at Paris Expo - Porte de Versailles. Although both the organizers and exhibitors dreaded this session given the unfavorable economic situation, both fairs have registered a 15 % rise in the number of visitors, with 54,984 visitors vs. 47,926 in September 07.

The foreign attendance has progressed by 12 points compared with the previous September session (19,100 international visitors), the biggest surprise coming from the massive rise in the number of French visitors (+16.3%, 35,884 visitors) who, thanks to the communication operations organized by both trade shows and Paris Capitale de la Création, took over Paris on the lookout for new products.

A very positive report for PREMIERE CLASSE and the various creation areas in WHO'S NEXT: FAST, FACE, FAME, FRESH and PRIVATE, where numerous orders were placed and many accounts opened. The buyers, foreign or French, appeared as high-quality. On top of the orders placed, the brands have made interesting contacts that should lead to concrete results after the trade show or even in October, for those exhibiting during the Fashion Week.

A sure fact: fearing the effects of the crisis, the brands were extra careful in preparing their trade show: badge posting, calls, mailings… which proved efficient since on top of their usual customers, numerous new customers placed orders.

Exhibitors and visitors unanimously enjoyed the clear and complementary offer of both trade shows presenting women's creation, urban fashion, young designers and accessories. They also liked the space design organized around large and clear aisles, with a white background as a perfect showcase for the collections. Last but not least, WHO'S NEXT and PREMIERE CLASSE will from now on always take place in Hall 1, a recent one, the space design of which is easy to set up and enables both trade shows to assert their creative dimension.

Generally speaking, the significant rise in the number of visitors, especially French buyers, is due to several factors. First, the important selection efforts made by the WHO'S NEXT and PREMIERE CLASSE sales and marketing team and the more and more exclusive collections on both trade shows have had an influence on the presence of high-quality international buyers.

Also, the follow-up work made by the trade show organization, with phoning operations to attract French buyers since April, has proved successful. The international and French VIP buyers took advantage of the new "extra services", featuring trip and hotel reservation services, appointments, a chauffeur service as well as a VIP lounge.

At the same time, the collective dynamism generated by all the fairs members of Paris Capitale de la Création, with a new common badge (Fashion Pass), led to a growth in the number of visitors at Porte de Versailles.

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