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Cerruti SAS appoints Mr Florent as President, CEO
Sep '08
Cerruti SAS announces the appointment of Florent Perrichon as President and Chief Executive Officer of Cerruti, the fashion house headquartered in Paris. Florent Perrichon takes over from Philippe Cleach who leaves the group to pursue other interests.

During six years, Florent held various management positions within LVMH, the number one luxury group in the world, namely as EMEA Commercial Director for TAG Heuer and Operations Director for De Beers LV, the diamond jewelry brand co-owned by LVMH and the De Beers mining group.

Recently, Florent was the Managing Director of the hype casual wear English brand Criminal. During his 3 years tenure he has - jointly with the brand creator Reza Dehghani - established Criminal in major department and independent stores across UK, Europe and Japan and opened a flagship in London.

Florent holds a degree from the prestigious Ecole Polytechnique in Paris. He started his career as a consultant with Booz Allen & Hamilton in Paris and with the investment fund Orior, part of the Pargesa group, in Geneva, Switzerland.

Mr. Ramon Betolaza, President of TOGA Investments, Cerruti's controlling shareholder and an affiliate of MatlinPatterson Global Opportunities Partners II says: "We greatly appreciate Philippe Cleach for his strong contribution in recreating the Cerruti image since we acquired the brand in 2006 and wish him good luck for his next endeavors.

We are delighted to have someone of the calibre of Florent taking the reins of Cerruti. His passion and experience are exactly what Cerruti needs at this stage of its development. We are now ready to move Cerruti to the next level of success".

Florent Perrichon says, "I'm honored and excited to have been given this opportunity. Cerruti is one of the few global brands that carry the tradition of Italian fashion and love of beautiful fabrics together with the glamour of Hollywood stars. I'm lucky to join a strong and dedicated management team and to get such a support from the shareholders".

Cerruti SAS

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