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JCPenney to open two new stores in Houston Area

24
Sep '08
J. C. Penney Company Inc is offering shoppers an easy and exciting way to experience style and quality at smart prices with the grand opening of two JCPenney stores in Southeast Texas -- at Teas Crossing in Conroe and Victory Lakes Town Center in League City. The Conroe store, with its sleek, modern architectural style, is the first in Texas to reflect JCPenney's new store-exterior prototype.

The official grand openings for the new JCPenney stores will take place on Friday, Oct. 3, marked by simultaneous ribbon-cutting ceremonies at 8:45 a.m. The stores are among 12 JCPenney stores celebrating grand openings on the same day nationwide.

"Despite the effects of Hurricane Ike, we are proud to say we are opening as planned thanks to the hard work and dedication of our Associates," said Steven Steele, JCPenney district manager.

"With these two stores, we will have opened nine new stores in the greater Houston area since 2005, which reflects our strong commitment to this market and provides customers with even more convenient access to JCPenney merchandise and services. We know customers will enjoy the stores' easy-to-shop design, great merchandise assortments, and exceptional teams of Associates."

New Concepts Take Center Stage: Sephora and American Living:
Both new stores showcase JCPenney's latest major brand concepts: a Sephora beauty boutique and the extraordinary American Living collection of fashions for men, women, children and home.

The full-service Sephora boutique covers approximately 1,500 square feet and boasts the best of Sephora, including some of the most desired brands in makeup, skincare, fragrance, and accessory products such as Bare Escentuals and Philosophy. The Sephora inside JCPenney is staffed by a team of beauty consultants specially trained in the Science of Sephora.

Developed exclusively for the JCPenney customer by Global Brand Concepts, a division of Polo Ralph Lauren, American Living is a classic traditional lifestyle brand that combines impeccable quality with clean, timeless style. It captures the spirit of American aspiration, diversity, and celebration - all at JCPenney's signature smart prices.

Throughout the stores, wide aisles and efficient customer service centers make shopping easy and convenient. The updated layout helps shoppers easily locate major brands, including The Original Arizona Jean Company, Chris Madden, nicole by Nicole Miller, Liz & Co., Ambrielle, a.n.a, Stafford, Bisou-Bisou, Worthington, SouthPole, Carter's and Nike.

Additional Services:
For added convenience, each store provides an assortment of services under one roof, including an all-occasion portrait studio; expert in-home custom decorating services; and a full-service salon offering an array of professional hair and beauty services, as well as products from leading salon brands. In addition, customers can place orders or pick up internet and catalog purchases at the store's Service desk.


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