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Juicy Couture new website goes online
30 Sep '08
2 min read
Having already conquered the conventional retail space, Juicy Couture, together with global digital leader create the group, is now turning to the hottest trends in website technology, from social networking to blogging, to further unite the masses that worship this global brand.
Recognized by Women's Wear Daily as the fourth most searched-for fashion brand online, (properly sandwiched between Louis Vuitton and Chanel), the original JuicyCouture.com has already been established as a mecca for savvy fashionistas.
The new and improved JuicyCouture.com was re-launched last week and will trump the original by not only including traditional e-commerce features, but by additionally including exciting elements such as "Club Couture," Juicy's new online community where members can interact with the site and with each other; and "Love G&P," Pam & Gela's personal blog where they offer their latest product finds, favorite new obsessions, Juicy news and hot music picks. Love G&P will also allow Juicy fans to communicate with Pam & Gela directly and post their own comments!
"With the new JuicyCouture.com, the Juicy girl can jump even further into the wonderful world of Juicy, like Alice in Wonderland," gush Co-Founders and Co-Creators Pamela Skaist-Levy and Gela Nash-Taylor.
"With these incredible new interactive features, she can log on and truly enter our Juicy wonderland. Not only can she hang in the Juicy world, but she can be a part of all the exciting elements and products created just for the Juicy girl."
"We've provided a showcase for Juicy's fantastic campaign imagery, but kept the shopping elements accessible and present throughout the site," says Tony King, Chief Creative Officer of createthe group. "Juicy has an incredible fan base that loves the brand for their products, but also the lifestyle it captures."
Recognized by Women's Wear Daily as the fourth most searched-for fashion brand online, (properly sandwiched between Louis Vuitton and Chanel), the original JuicyCouture.com has already been established as a mecca for savvy fashionistas.
The new and improved JuicyCouture.com was re-launched last week and will trump the original by not only including traditional e-commerce features, but by additionally including exciting elements such as "Club Couture," Juicy's new online community where members can interact with the site and with each other; and "Love G&P," Pam & Gela's personal blog where they offer their latest product finds, favorite new obsessions, Juicy news and hot music picks. Love G&P will also allow Juicy fans to communicate with Pam & Gela directly and post their own comments!
"With the new JuicyCouture.com, the Juicy girl can jump even further into the wonderful world of Juicy, like Alice in Wonderland," gush Co-Founders and Co-Creators Pamela Skaist-Levy and Gela Nash-Taylor.
"With these incredible new interactive features, she can log on and truly enter our Juicy wonderland. Not only can she hang in the Juicy world, but she can be a part of all the exciting elements and products created just for the Juicy girl."
"We've provided a showcase for Juicy's fantastic campaign imagery, but kept the shopping elements accessible and present throughout the site," says Tony King, Chief Creative Officer of createthe group. "Juicy has an incredible fan base that loves the brand for their products, but also the lifestyle it captures."
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